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Yahoo! Threads

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==> TOPIC: Newspaper Yahoo! Classified Ads Deal
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Originally posted in SR #108
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.searchreturn.com/digest/refs108.shtml

Essentials: Quickly on the heels of Google announcing their newspaper partnership with more than 50 papers to sell print ads through the Google platform, Yahoo! has a deal of its own with 176 local papers. The deal starts with Yahoo! powering classified ads on newspaper websites, and newspaper job listings will end up in Yahoo!'s HotJobs. The Google deal to sell print ads is entirely different. The Yahoo! deal should more concern CareerBuilder and Monster where Google, with Google Base for example, isn't much of a threat at the moment.

Comment? mailto:digest@searchreturn.com?subject=Yahoo!

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==> TOPIC: Robots Exclusion Wildcard Supported By Slurp
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Originally posted in SR #104
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.ysearchblog.com/archives/000372.html

Essentials: Although the '*' character is meant to be used in the robots.txt protocol as a "splat" in the directive for the user-agent statement referring to all robots, Yahoo!'s Slurp will now support use of the character as a wildcard in disallow statements. That's new. Another new feature gives webmasters the ability to anchor the end of a string in disallow statements.

Examples of syntax for using the new wildcard and end anchors are available in the post. Additionally, the post indicates that Slurp also supports "allow" statements which is another extension of the basic protocol. These features make intricate rules possible for most any publishing system for controlling robot behavior whatever your goals.

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==> TOPIC: Official Yahoo! Support For NOODP
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Originally posted in SR #102
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.ysearchblog.com/archives/000368.html

Essentials: Yahoo!'s Tim Mayer promised future support of the Meta NOODP container, and this has now been officially announced along with syntax for instructing robots to not use ODP. You can single out Yahoo!'s crawler specifically by identifying it's user-agent name: slurp. When you specify all robots, Yahoo! will follow the instructions along with the rest.

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==> TOPIC: Yahoo! Toolbar Update
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Originally posted in SR #102
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://searchenginewatch.com/showPage.html?page=3623769

Essentials: The latest update to the Yahoo! browser toolbar includes enhancements for additional bookmarking features. While not yet any sort of integration between the toolbar and the social bookmarking site del.icio.us, the new features borrow some from the benefits that del.icio.us users would be familiar with, particularly tagging. Bookmarking in the toolbar, however, will not offer any of the social aspects, namely sharing, that del.icio.us offers.

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==> TOPIC: Yahoo! Woes
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Originally posted in SearchReturn #099
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://blog.searchenginewatch.com/blog/061012-081649

Essentials: In front of a New York Times analysis that Yahoo! is slipping due to entrants in the marketplace, advertisers have been frustrated over several days of Yahoo! system outage. A recent posting shows Yahoo! has apparently corrected the problem. With press about their shortcomings and this system outage, Yahoo! needs to recapture search marketers' attention somehow.

http://blog.searchenginewatch.com/blog/061011-094042

Google recently announced plans to focus and spend less time on the crazy array of products they have, and use more time for integrating them. Perhaps Yahoo! might consider thinking of similarly making the Flickr and Del.icio.us purchases pay off with Web search somehow. Speculation aside, Yahoo! has delivered fewer visitors in general, but they continue to beat Microsoft for second place.

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==> TOPIC: Yahoo! Search Distributed With HP
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Originally posted in SearchReturn #095
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://seattlepi.nwsource.com/business/1700AP_Yahoo_HP.html

Essentials: HP computers sold in North American will ship with Yahoo! Search populated in the Microsoft Internet Explorer search toolbar by default. This represents several million computers that will help Yahoo! compete against the Microsoft sandtrap, where typically all computer defaults lead to Microsoft's software and services. Additionally for Yahoo!, European HP computers will have the IE7 default homepage set to Yahoo!.

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==> TOPIC: Yahoo! Distributed Via Acer
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Originally posted in SearchReturn #091
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.ft.com/cms/s/bb386d1a-434b-11db-9574-0000779e2340.html

Essentials: In a new agreement struck between Yahoo! and computer maker Acer, the Yahoo! toolbar and custom page will load as the original default in Microsoft's IE7 browser. Microsoft has taken heat from Google about the default search in IE7 going to the Microsoft owned service, and Microsoft countered that they will allow computer makers to change preferences.

This is the first announcement specifically mentioning IE7, even while Google has a distribution deal with Google that will likely include the IE7 default when computers ship with that browser. Acer ships as many as 10 million new computers per year, though Dell ships four times as many. This still gives Yahoo! a nice distribution channel as the competition increases between the big three.

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==> TOPIC: Yahoo! Project Panama
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Originally posted in SearchReturn #083
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.clickz.com/showPage.html?page=3623100

Essentials: Yahoo! showed advertisers at Search Engine Strategies some of the features they can expect of the upcoming project panama upgrade to the Yahoo! search marketing platform. Confirming a new ad ranking system that includes quality factors outside bid amount alone, Johns Slade mentions how this can lead to "a great position for less money."

Other useful features include an alert system that will notify advertisers when their budget is low, if their credit card fails or when campaign performance dips below a certain target. A/B testing is featured with optimization settings that will automatically show higher performing creative, and several new opportunities to advertise with images, coupons and phone calls are planned for the system.

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==> TOPIC: New Yahoo! Slurp
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Originally posted in SearchReturn #082
"Expect shuffling of your page results as the old crawler is shut down in favor of the new one."

From: Ed Last <ed@chilledsoftware.com>

Detlev,

It's a shame Yahoo! got their act together. We used to have the top 6 (literally listings 1 to 6) on the Yahoo! SERPS for a very competitive travel keyword. Now they are nowhere to be seen on Yahoo!. It was good business while it lasted!

Regards,
Ed

Comment? mailto:digest@searchreturn.com?subject=Yahoo!

From: SearchReturn <digest@searchreturn.com>

http://www.ysearchblog.com/archives/000334.html

Essentials: Over the weekend, Yahoo!'s new version of Slurp started indexing sites full-time, with as much as a 25% increase in efficiency described as fewer requests and subsequent bandwidth savings for webmasters. The Yahoo! weather report from a short while ago is when the new crawler made its debut.

Yahoo! indicated that the new crawler is now full-time, and to expect shuffling of your page results as the old crawler is shut down in favor of the new one. The new crawler should be an improvement overall, and Yahoo! is asking for feedback on odd behavior (especially technical problems).

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