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==> TOPIC: Google Buys YouTube
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Originally posted in SearchReturn #098
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blog.searchenginewatch.com/blog/061009-162802
Essentials: Google paid $1.6 billion in cash and stock for YoutTube, effectively purchasing eyeballs for their previously limited video advertising platform. This confirms Google's intent to enter into other media ad formats than the highly successful text-based search ads. Buying YouTube is a bet they can make video ads work with the experience and user exposure YouTube brings to the table.
Comment? mailto:digest@searchreturn.com?subject=SpecialtySearch
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==> TOPIC: Google Image Labeler
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Originally posted in SearchReturn #088
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://arstechnica.com/news.ars/post/20060904-7659.html
Essentials: Officially licensing Luis von Ahn's ESP Game, Google has launched an Image Labeler game that could lead to more accurate search results. Based on a twist of social tagging, and players of the game accumulate points by tagging images with matching tags of other players during 90 second rounds.
Since images are difficult (or impossible) to decipher through machines alone, Google can vastly improve image search with tagging through this game. Success depends heavily upon the usage of the game, and Google has enough of an audience for it to work. Currently, all the top 5 players have earned over a million points each.
Danny wrote additional detail at the Search Engine Watch Blog:
http://blog.searchenginewatch.com/blog/060901-094309
Comment? mailto:digest@searchreturn.com?subject=SpecialtySearch
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==> TOPIC: Speculation About Google Facial Recognition
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Originally posted in SearchReturn #085
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://www.searchreturn.com/digest/refs085.shtml
Essentials: Few details are confirmed by the search giant, which yields speculation and many assume the most elaborate use of facial recognition technology recently acquired by Google. Terms of the acquisition are not disclosed enough to know which patents held by Neven Vision are now Google property.
Comment? mailto:digest@searchreturn.com?subject=SpecialtySearch
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==> TOPIC: Impressive New Blog Search By Ask
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Originally posted in SearchReturn #068
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blog.searchenginewatch.com/blog/060601-000119
Essentials: The new blog search is available at Ask and through Bloglines itself, advancing the state of Bloglines nicely with similar features like binoculars. Instead of pulling up a screenshot of the destination page, the blog search pulls together recent posts in a window dialog with the text. You can begin reading prior to subscribing, and subscribing is simple.
Comment? mailto:digest@searchreturn.com?subject=SpecialtySearch
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==> TOPIC: Technorati Powers Associate Press Top Five
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Originally posted in SearchReturn #067
"This announcement means that bloggers can extend their already considerable new influence over newsworthy topics by getting much faster exposure from Technorati directly through the AP."
From: Eric Ward <eric@ericward.com>
And Public Relations execs all over the country have the largest collective panic attack ever...
Eric
Comment? mailto:digest@searchreturn.com?subject=SpecialtySearch
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==> TOPIC: Technorati Powers Associate Press Top Five
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Originally posted in SearchReturn #066
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://technorati.com/weblog/2006/05/107.html
Essentials: This announcement means that bloggers can extend their already considerable new influence over newsworthy topics by getting much faster exposure from Technorati directly through the AP. Initially, the "Top Five Most Blogged About" will appear alongside AP releases. Another feature where bloggers can be more proactive is linking your entry to a release by the AP and be included in "Who's Blogging" when users view the article. You can see the "Who's Blogging" in action at The Washington Post.
Comment? mailto:digest@searchreturn.com?subject=SpecialtySearch
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==> TOPIC: SideStep Launches Activity Search
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Originally posted in SearchReturn #058
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blog.searchenginewatch.com/blog/060427-035308
Essentials: Activity Search provides real-time search for local activities, giving users a scoop on what events might interest them during idle or travel time. With filtering options for duration and city, you can narrow the result set to suit your schedule. Activity Search is an obviously useful companion with flight and hotel search offered by SideStep.
Comment? mailto:digest@searchreturn.com?subject=SpecialtySearch
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==> TOPIC: Yahoo Resurrects Babel Fish
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Originally posted in SearchReturn #058
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://www.ysearchblog.com/archives/000295.html
Essentials: An old friend, formerly available through Altavista, has returned with additional capabilities. You can translate a block of text up to 150 words, and conduct search based on translated text. By entering URLs, you can translate Web page text. Thirty-eight language pair choices are available. In the past, Babel Fish has been used to expose cloaking including the famed outting of Green Flash by Greg Boser.
Babel Fish can be added to the Yahoo! Toolbar, and enhancements include translations back and forth between simplified Chinese to traditional Chinese and a French and German Search Translator feature that searches queries across the entire Web in multiple languages returning results with one multi-lingual page.
Comment? mailto:digest@searchreturn.com?subject=SpecialtySearch
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==> TOPIC: SimplyHired Attracts Fox
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Originally posted in SearchReturn #056
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blog.searchenginewatch.com/blog/060419-123010
Essentials: SimplyHired, a relatively new job search engine has attracted investment by Fox Interactive. News Corporation, which owns Fox Interactive, has made significant investments lately in Internet sites, most notably MySpace. They've placed a board member with SimplyHired, and this is their first foray into the world of search.
Comment? mailto:digest@searchreturn.com?subject=SpecialtySearch
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==> TOPIC: Google Acquires Search Innovator
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Originally posted in SearchReturn #053
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blog.searchenginewatch.com/blog/060410-075616
Essentials: A 26 year old search innovator with an engine called Orion has been hired by Google. The engine created by Ori Allon generates search results that contain snippets of text from matching pages, including additional snippets of related matches automatically. Other search engines (and some businesses) have expressed interest in Orion. The search results are intended to resolve the query in such a way that the searcher either gets enhanced references to pages with related matches, or snippet text in results is adequate and the need to click is reduced.
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