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Topic: ==> Women in Tech
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Originally posted in I-Search #151

From: I-Search <>

I was recently asked to provide perspective for an AimClear post (honored to be included) on the gender balance at tech industry conferences. Generally speaking, there are fewer role models of strength for young women growing up in tech, than there are for young men. The ad industry is no exception. Even when it has a healthier balance at industry conferences than most, it still provides fairly good chances for women to succeed and gain public attention. Appearance can have unfortunate bearing on results.

http://airdisa.com/151

Women in tech still have some distance to go to catch up to men, if we ever really will. Women are not closing the gap anytime soon. It won't happen in our lifetime. Despite huge strides in the United States and in countries of the west, there are still instances of bias, marginalization and even hate. There are also things to be proud of. The numbers show gender integration is taking shape at some conferences. When it comes to complexities of gender equality, close is not close enough.

Subtle dismissal of business achievement by a woman is one consequence of public admission by organizers that they intentionally recruit women to balance the numbers. A multi- layered set of cultural ideas and behavioral training imparted upon us growing up means we cannot help ourselves by our human experience. Beliefs may never transcend gender stereotypes. Conferences often provide settings that can embolden misplaced desire to dominate with a sexual overtone (by either sex).

No one is immune. To assert masculinity, some men will engage with women in an entirely inappropriate way. In turn, women risk everything going to a conference event alone. In my time working at a Chicago area Emergency Room, I witnessed the aftermath of rape, including industry conference rape. Predators walk freely among us. Women who are strong enough to handle themselves are still at enormous risk. When they are seen to imbibe alcohol, a rape can wrongly be attributed to her behavior instead of the drug slipped into her drink by criminal acquaintances.

It is too easy to say men should act responsibly. It is too easy to say women should submit speaking proposals and get out into public view. Organizers have inclinations towards promoting people who will attract repeat sales, decisions that are the very stuff cultural bias. Conferences with speakers that stand out as perfectly ordinary or too weird have a difficult time economically. The arc of my own career at industry conferences was drawn shorter by the pull of gravitational ideas from human fear and perceptions about gender. I'm an expert at this now.

I've come to learn fears many women have that men prey on. Subtle self-imposed barriers that are reinforced by men that make up a large part of the gender gap problem. Marginalization is one part, and to add its complexity, limiting beliefs by way of a healthy sense of preservation is another. Advice is too easy to give. Try to avoid falling prey to this. Try not to blame yourself when you do. That is too obvious and weak.

I'm definitely still learning about it myself. Being judged about appearance is one thing. No matter how emotionally positive I can be about my appearance, my scores may never do my value justice anymore. If I were a man, that would definitely be different. There is a sea of intelligent, young and attractive women in tech to choose from who inhabit the next generation. Conference panels are live entertainment settings meant for advertising sales. As women in tech, let's try to further evolve and stand together.

Stay tuned,
I-Search

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==> Topic: TABLETS OUTSELL COMPUTERS
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Originally posted in I-Search #148

Essentials: Tablets outsold computers in the United States and in China during 2012. The sales arc is on track that in 2013 tablets will outsell computers in 2013 across the globe.

 

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==> TOPIC: Looking Forward
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Originally posted in SR #111
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.nytimes.com/2007/01/03/technology/03google.html

Essentials: The year 2007 is forecasted to be another great year for search. The things that have changed, with the addition of new platforms other than search gaining the spotlight, such as MySpace, YouTube and Digg, search still has a functioning role to play. Google now owns YouTube and Yahoo! is making headway with its Flickr and del.icio.us acquisitions.

As for opportunity, Google has apparently relaxed its noteworthy hiring procedure, (noteworthy and rediculous at times), to allow valuable employees that might otherwise have gone unnoticed. If you have aspirations to work for Google, they are only deloying the new questionaire with 15% of the prospects, so you might want to wait to hear more before applying.

What we believe people should be on the lookout for in 2007 is the affect that the del.icio.us social bookmarking application will have on Yahoo!. Perhaps towards the end of 2007 this will become clearer, but search can be highly influenced by social bookmarking and the tagging phenomenon.

The rather haphazard way in which people name their tags is an issue that socialized applications have to overcome. Del.icio.us uses an excellent tag recommendation feature that guides people to use better tag names. Once you learn to search the user-base tag cloud, amazing sites can be found using single word queries!

Detlev had a chance last October to talk a little about this on The Daily SearchCast show. Tune in to the archived show (October 25th, 2006) at WebmasterRadio.fm or visit the SearchReturn Resource Center for more information.

http://www.webmasterradio.fm/episodes/index.php?showId=30

The following MP3 link is directed at an audio file. Access it over high-speed only, and with a machine configured with an audio player capable of handling the MP3 file format.

http://media.webmasterradio.fm/episodes/audio/2006/SC102506.mp3

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==> TOPIC: Looking Back
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Originally posted in SR #110
New Discussion

From: SearchReturn <digest@searchreturn.com>

Essentials: The year 2006 in review indicates a monumental shift in the online space that is both compelling and exciting for the coming year in search marketing. Particularly, traditional media took tentative steps towards embracing the new media, and their efforts show just how little they truly understand it - for now. Times are changing quickly for them.

We witnessed Google spending an unbelievable amount on 18-month old YouTube, while newspaper advertising declines was the virtual 'canary in a coal mine' for the rest of traditional media. If they didn't know it before, they know it now. Traditional media have got to react swiftly to survive at all.

According to a report released by the census bureau, the amount of time Americans spend surfing the Internet has finally surpassed the time they spend reading the newspaper. That is due to approximately one in three Americans that now get their news from the Web. News is changing too, with bloggers and YouTube users posting their own content.

With the advent of Google, and it's meteoric rise to unbelievable heights, consider that the majority of Google visitors use the website purely to search and discover other sites. It has long been the case that Google dominates the search market share. What we can infer from their increasing usage is the sheer popularity of search itself.

Google was not, however, the most visited website in 2006. Google was third according to Nielsen NetRatings. Yahoo! was the most visited website with 354.5 billion page views. After MySpace in second place with 250.7 billion, Google reached 147.7 billion views.

The big news here is that for the first time ever, Google's single month ComScore stats for November were in fact higher than Yahoo!'s. That's the first month Google was visited more than Yahoo! and November is an important month. That shows how much people value search itself as a comfortable and useful online application.

Yahoo! has plenty of momentum to develop an innovative search product if they can just get it in focus. If it were me, I would not look to Microsoft to help in this regard. The suggestion that Microsoft should purchase Yahoo! to compete against Google sounds unlikely - and not at all what I would do.

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==> TOPIC: Holiday Shopping Numbers
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Originally posted in SR #109
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.searchreturn.com/digest/refs109.shtml

Essentials: According to MasterCard, online Holiday shopping is gaining in popularity with consumer spending up 14% on Cyber Monday this year over last year. News was that Cyber Monday was the biggest shopping day in online history. The biggest day for online Holiday shoppers last year was December 12.

Although today is the 12th, there is speculation that the actual day for the biggest online shopping day could come closer to Christmas Day. Toys and video games are in the lead, and Shipping offers can increase consumer confidence that items will arrive with enough time to wrap them and place them under the tree.

Growth is not going to slow down after the Holidays much either. Convenience is key. Consider that 41% of Internet users say they are going to increase their e-commerce spending in 2007. Among 575 consumers surveyed by Questus, 77% of those who shop online said they did so to save time, while 67% did so to shop at any time of day.

More and more, online consumer behavior is also mimicking offline shopping. The story above shows how users are looking for online bargain opportunities with retailers reacting by publishing promotions on limited quantities of items, and even handing out waiting line-style number tickets to shoppers.

For Cyber Monday (and Tuesday) the numbers are excellent. Akamai reported as of midday Tuesday 1.8 million North Americans per minute visited online shopping sites, and Monday peaked with more than 2.1 million per minute around 2:00 p.m. ET. That is about 18% higher than Cyber Monday last year setting the new record.

Online retail sales on Cyber Monday was about $600 million and sales on Black Friday was about $434 million. That's a 42% increase from last year on Black Friday. And now that December 12th is here, we'll be anxious to learn what the biggest online shopping day of the year really is going to be. If an upcoming day increases past Cyber Monday numbers, it will set the new record for the largest online shopping day in history.

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==> TOPIC: Search Is Up
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Originally posted in SR #108
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://biz.yahoo.com/prnews/061120/cgm053.html?.v=61

Essentials: Heading into the Holiday shopping season, search is up and Google has the lion's share. ComScore released its qSearch dashboard statistics for August through October and search is up 3% in October over September. Google again stretched its lead by over a percentage point growing from over 44% to over 45% while the others see-sawed smaller changes.

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==> TOPIC: Search Engine Land
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Originally posted in SR #108
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://daggle.com/061116-173030.html

Essentials: In these days of fast-paced change, Danny has formally announced the launch of his new blog Search Engine Land. The effort will begin December 11, directly after the Search Engine Strategies show in Chicago. Featuring writing by Danny, Chris Sherman and Barry Schwartz, we look forward to some fun, unbridled discussion about search from these sources. Stay tuned through RSS and/or daily email.

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==> TOPIC: Q3 Online Ad Numbers
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Originally posted in SR #107
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.searchreturn.com/digest/refs107.shtml

Essentials: The numbers are in and online advertising, of which search marketing represents generally 40%, reached new highs for third quarter US spending. This is the eighth consecutive quarter of growth for online ad spending. Although some corrections to forecasting of online ad spend figures have been made by the likes of Merrill Lynch recently, this report continues to cite online ad spending as hovering around 5% of total advertising spending. It could start to be reported as closer to double that amount.

The third quarter numbers show strong growth of which search remains the driver, and there appears to be plenty of headroom left. This news should come as no surprise to practitioners in the field and is further evidence that Marketing Sherpa (which reported little growth for search 2006) might not have enough usable data, or improperly analyzed their numbers before drawing conclusions that search spending all but stopped in 2006.

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==> TOPIC: Google Revenue Passes Channel 4
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Originally posted in SR #104
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://blog.searchenginewatch.com/blog/061102-085942

Essentials: Ad revenue in the UK for Google has surpassed Channel 4 and it appears as if the older media never saw it coming. Google is expected to earn ?900 million in 2006 and Channel 4 is expected to earn ?800 million.

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==> TOPIC: Cloaking Goes Legit
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Originally posted in SR #101
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.nytimes.com/2006/10/20/science/20cloak.html

Essentials: Some folks might like to know that cloaking took a step towards legitimacy in recent weeks. Cloaking is now in the hands of some very real practitioners of legitimate science. This may one day lead to some interesting new things. Have a look while you can.

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==> TOPIC: Danny 2007
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Originally posted in SR #101
New Discussion

From: SearchReturn <digest@searchreturn.com>

Hello everyone,

Many of you might know that Danny announced his leaving Incisive recently and he posted his thoughts on his personal blog. Now that a bit of time has passed, Incisive and Danny announced plans for his limited continuation of chairing major US SES conferences throughout 2007. In a stepped down approach, Danny will remain responsible for chair duties for New York and co-chair for San Jose until Chicago 2007 where he will participate as a panelist.

http://daggle.com/061023-150510.html

Taking over for Danny will be Chris Sherman.

This announcement comes at a time when Danny is in California on vacation. He plans to continue The Daily Searchcast and while on vacation, tune in to hear Detlev Johnson fill in. The Daily Searchcast is a live streaming audio news segment from Webmaster Radio that gets podcast in a variety of formats including iTunes. The 30-minute show discusses the latest search news headlines and a live chat room sometimes can influence the content.

Readers! Many thanks for the congratulations we received for reaching SearchReturn Digest issue #100...

We are really very grateful to you all.

Stay tuned.

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==> TOPIC: Nielsen Credit For Online/TV Audience Mashup
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Originally posted in SR #100
New Discussion

From: SearchReturn <digest@searchreturn.com>

http://www.imediaconnection.com/news/11697.asp

Essentials: When Nielsen NetRatings reports that household with Internet connectivity watch 25% less television, with a nod to networks, Nielsen now reports such households that visit Yahoo! and MySpace watch more Bravo and Comedy Central. That information can help the networks get credit with an audience their advertisers want to reach, and they can cite incremental ratings improvement from these households through Nielsen NetRatings as proof.

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