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==> TOPIC: MSN Vulnerability
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Originally posted in SR #106
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blog.searchenginewatch.com/blog/061110-093248
Essentials: It's not unusual for Microsoft to have a vulnerability, and here the search engine apparently allows malicious marketers to influence some of the duplicate filters in place by linking large amounts of addresses that resolve to the same page - but with fake parameters.
Most search engines now easily crawl sites when there are some parameters in the page address, and Microsoft's duplicate filter apparently kicks in when it notices what looks like many addresses resolving to the same content. Check your backlinks if you suspect this is happening to you. You might also look at your referreres if you've been removed by MSN, but Yahoo!'s Site Explorer would be a good place to look first.
Comment? mailto:digest@searchreturn.com?subject=MSN
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==> TOPIC: Internet Explorer 7 Search
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Originally posted in SR #101
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blog.searchenginewatch.com/blog/061019-101630
Essentials: Danny runs down how the Internet Explorer (at least the most recent version 7) will handle search and search engine toolbars. His review takes you through how the browser handles defaults and what it takes for users to change their preferences away from the Microsoft sand trap.
Comment? mailto:digest@searchreturn.com?subject=MSN
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==> TOPIC: Microsoft Live Update
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Originally posted in SearchReturn #090
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://searchenginewatch.com/showPage.html?page=3623401
Essentials: Microsoft has noticeably upgraded it's Live Search with officially removing the word Beta. This seems to us as an attempt by Microsoft to work hard at producing a search interface that can be marketed via it's Vista blitz of hype (as long as it can stand on its own against Google and Yahoo!).
Comment? mailto:digest@searchreturn.com?subject=MSN
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==> TOPIC: Microsoft AdCenter Upgrades August 5th
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Originally posted in SearchReturn #082
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blog.searchenginewatch.com/blog/060801-125337
Essentials: Microsoft AdCenter will finally be accessible to Firefox users, although you will want the latest version and it remains unclear if all the features of the ad platform will work with the widely used browser. Microsoft extended technologies, namely ActiveX may prevent complete access to all that's available with Internet Explorer.
Other upgrades slated for the Saturday upgrade include faster data publishing (an hourly schedule) good for active campaign optimization, user-interface upgrades and new API specs for developers.
Comment? mailto:digest@searchreturn.com?subject=MSN
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==> TOPIC: New MSNBot Agent Names
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Originally posted in SearchReturn #081
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://www.seroundtable.com/archives/004259.html
Essentials: MSN has some new user-agent names for their crawlers, specifically for shopping, news and image search. The Web search crawler will still be seen as MSNBot. The other names are:
msnbot-products
msnbot-news
msnbot-media
Comment? mailto:digest@searchreturn.com?subject=MSN
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==> TOPIC: MSN Robots Exclusion With Secure Pages
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Originally posted in SearchReturn #074
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blogs.msdn.com/livesearch/archive/2006/06/28/649980.aspx
Essentials: The Microsoft LiveSearch Blog mentions that Robots Exclusion, specifically the root directory text file protocol, is not strictly adhered to by them and that secure pages must have a unique file for blocking secure pages. This is an extension that Microsoft is famous for, because the protocol doesn't specify anything special for secure pages. It was meant for a time prior to secure sockets layer connections via https.
This sounds like a decision by Microsoft after experience confusing the same resource names for both http and https even when the content actually differs. They want webmasters to solve this for them to speed them on their way for competing with Google and the like.
This means that we recommend if you plan to use the protocol to exclude any secure files, that you would be wise to contemplate publishing a specific Robots Exclusion file in the root of the secure directory, in addition to the typical, to ensure MSNBot will act the way you want (sort of).
Comment? mailto:digest@searchreturn.com?subject=MSN
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==> TOPIC: MSN AdCenter Labs
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Originally posted in SearchReturn #073
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://adlab.msn.com/demo.aspx
Essentials: The MSN AdCenter Labs launched recently with demos and references to upcoming services for choosing keywords. Initially only four demos were live, and now a few more are up and running, including a Forecasting Search Volume Seasonality. When this service becomes populated with data, it looks like a contender that could threaten similar services, notably Google Trends and Trellian's Keyword Discovery. Microsoft also took out a full-page New York Times ad promoting the new AdCenter.
Comment? mailto:digest@searchreturn.com?subject=MSN
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==> TOPIC: Microsoft Waiting For the Right Moment To Advertise
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Originally posted in SearchReturn #068
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://blog.searchenginewatch.com/blog/060531-094948
Essentials: Microsoft co-founder Bill Gates talks of the new plan to wage a "five-year battle" in online search against Google. The success will be measured by the number of searchers that think to navigate to Microsoft instead of Google. When critical mass is reached, Microsoft will likely advertise heavily to fuel further the notion that they've got the best search. Given five years, Microsoft has the time and resources to potentially make this happen. Some brilliant innovations that couldn't be replicated might do the trick, but that is not what people have typically come to expect from the software giant.
Comment? mailto:digest@searchreturn.com?subject=MSN
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==> TOPIC: Microsoft ODP Description Disallow
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Originally posted in SearchReturn #065
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://www.seroundtable.com/archives/003852.html
Essentials: Right on the heels of discussion regarding Google showing ODP descriptions in search results, (versus your own Meta Description), Microsoft has responded with a "NOODP" Meta tag they purport to adhere to. Perhaps with the widespread use of the tag, other search engines will follow suit.
Comment? mailto:digest@searchreturn.com?subject=MSN
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==> TOPIC: Microsoft IE Team Answer Google
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Originally posted in SearchReturn #059
New Discussion
From: SearchReturn <digest@searchreturn.com>
http://www.searchreturn.com/digest/refs059.shtml
Essentials: As the release of Vista draws nearer, Google lodged concerns about Internet Explorer 7 and its potential windfall in search for Microsoft. The software giant stands to take away more search market share from Google by bundling search similarly to the way it bundled IE with Windows, (effectively extinguishing Netscape). Robert Scoble has a collection of comments from the IE team in response to Google.
Comment? mailto:digest@searchreturn.com?subject=MSN
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