SearchReturn
Disa Johnson

Handpicked Search Industry Headlines And Posts

Subscribe Today!

About RSS and how to use RSS found at SearchReturn:

What's RSS?

Try thinking of RSS as a website news feed. Most RSS takes the form of news items from Blogs or news sites like the BBC. RSS stands for Real Simple Syndication, and syndicate is what news naturally wants to do. RSS is handy for distributing timely content like the news. If you regularly visit BBC news on the Web, you will see they have RSS as one of their distribution formats.

What can RSS do for me?

RSS is a website feed that allows you to pull content to your computer, rather than having to surf to it manually. It makes getting headlines really simple. With a feed reader, (free major browsers either support it now, or plan to in future versions), subscribe to a feed by importing the url with your reader. Firefox calls feeds "Live Links," while Opera calls them Feeds. Internet Explorer started support for feeds in IE version 7, which is now in beta and will ship with the release of Vista.

What's cool about RSS?

Getting your BBC news by RSS is way easier than visiting the website and foraging the headlines. RSS feeds are like neat bookmarks to BBC news stories that show up like email. You save time by only visiting the stories that grab your interest, and disregard the rest. Why waste time surfing the news when it can be fed to you?

What's the RSS reader?

The software that displays RSS feeds that interest you. The Opera and Firefox browsers ship with native RSS support. They detect RSS and provide options for you. Opera support is easy, neat, and clean. Firefox can easily be upgraded with a quality RSS extension like Sage. If you are using Firefox, go to the tools menu, and click to install extensions. Look for Sage in the "News Readers" category. RSS in IE7 is also quite nice.

Are there any dedicated readers?

Stand alone RSS readers exist. These can be another great way to collect RSS feeds. Notable online RSS readers include NewsGator and Bloglines. Yahoo! has personalized homepages where you can subscribe to RSS and the page pulls the RSS into your display for you. Look for links to "MyYahoo!." There is desktop software you can use. We really like SharpReader for Windows. For a rundown of RSS readers, (notably missing browser reviews), check out this RSS reader article by Chris Sherman.

What do you recommend?

We recommend you give Firefox and Sage a whirl, Opera or an online service like NewsGator or Bloglines. Future IE7 may be a good bet, but it's not that great right now.

 

Back | Top |

 

"One way of keeping up with new SEO trends, developments, and techniques is to listen to the experts. Which is fine, if you have time to trawl though dozens of sites and newsletters looking for the latest news and advice. Try I-Search." -Mark Brownlow

SearchReturn readers get carefully selected search engine information, actionable marketing tips and expert advice with site owner Disa Johnson.

Website Resources

Got Twitter? FREE SEO Advice

Search Marketing Professional?
Agency Accounts Available.

Disa Johnson (President)
Public Speaker & Search Engine Expert

Disa Johnson on Twitter: @AirDisa.

SearchReturn℠ Digest

Issue Archive
Thread Archive

Helpful Site Info
Industry Accolades
Advertise
About Disa Johnson
Contact Us
We value Privacy

Hosted By Pair Networks

Data Docking

$14 Data Center Accounts
(low monthly rate, cancel anytime)

As used by...

Chicago Tribune

Become.com Comparison Shopping Search Engine

SpaFinder

MadMimi Email Marketing

SEO Fox

Vocalo

Want 100 Custom Links?

SearchReturn℠ LLC partners with individual link builders and digital marketing service agencies that perform natural SEO, local, mobile & PPC initiatives complimented by SearchReturn℠ LLC applications.

Testimonial April, 2009:

Position Technologies

“Disa’s search marketing knowledge
and experience are superior. She is innovative, creative and a fantastic communicator. Disa is a highly esteemed member of the search community, respected by peers and clients alike.

-Jim Stob, President of Position Technologies Inc.”

Testimonial March, 2009:

Comparison Shopping Search Engine

Become.com Comparison Shopping Search Engine

“SearchReturn℠’s focus on white hat SEO linking ensures relevant and good quality links that are integral to the long term success of an SEO campaign and build the intrinsic value of a site.”

About SearchReturn℠
Remember I-Search?