----------------------------------------------------------------- I-Search Discussion List "Social Search Marketing and Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson Search Return http://www.searchreturn.com ----------------------------------------------------------------- January 17, 2013 I-Search #150 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- NEW DISCUSSION -- // "M-Commerce" ~ I-Search ----------------------------------------------------------------- // -- NEW DISCUSSION -- // ----------------------------------------------------------------- ==> M-Commerce From: I-Search <> 2012 was the year of mobile commerce. Online sales increased to the point that the platform is critical for online business. Online sales over the Holiday season were 30.3% higher than 2011, while brick-and-mortar retailers saw relatively lackluster sales. A huge driving force was mobile traffic. http://airdisa.com/121126 In 2013 this is only set to increase. Mobile sales almost doubled over last year to 13%. Tablet sales have already beaten computer sales in America and China. In 2013, tablets are set to beat computer sales worldwide. Tablet traffic is 90.5% iPad, with Kindle coming in second with less than 3%. There was multi-screen shopping from savvy consumers who were looking for bargains. The average order value dropped by 6.6 percent to $185.12, even when the number of items per sale was increased. Interestingly, online sales from social media decreased by more than 26%. It's an iPad effect. More mobile consumers browse retail sites than ever before, 18% which is up by 70% from last year. Fingertip browsing capability makes tablets an ideal platform for commerce while waiting in line at the grocery, where a laptop or desktop simply can't be. Amazon saw a "big uptick" this Holiday Season. They do it right. With both native and Web-based HTML5 apps for Kindle and shopping the online store, they hit on every possible channel their consumer might choose, leaving nothing to chance. That is the type of thinking that made Amazon an original powerhouse. Stay tuned, I-Search ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by Search Return http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of Search Return LLC or Disa Johnson. Search Return LLC and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the Search Return Digest. Copyright © 2005-2013 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------