I-Search #150: M-Commerce

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January 17, 2013                                    I-Search #150
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                   .....IN THIS DIGEST.....

// -- NEW DISCUSSION -- //

             "M-Commerce"
                         ~ I-Search


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// -- NEW DISCUSSION -- //

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==> M-Commerce

From: I-Search <>

2012 was the year of mobile commerce. Online sales increased to 
the point that the platform is critical for online business. 
Online sales over the Holiday season were 30.3% higher than 2011, 
while brick-and-mortar retailers saw relatively lackluster sales. 
A huge driving force was mobile traffic.

http://airdisa.com/121126

In 2013 this is only set to increase. Mobile sales almost doubled 
over last year to 13%. Tablet sales have already beaten computer 
sales in America and China. In 2013, tablets are set to beat 
computer sales worldwide. Tablet traffic is 90.5% iPad, with 
Kindle coming in second with less than 3%.

There was multi-screen shopping from savvy consumers who were 
looking for bargains. The average order value dropped by 6.6 
percent to $185.12, even when the number of items per sale was 
increased. Interestingly, online sales from social media 
decreased by more than 26%. It's an iPad effect.

More mobile consumers browse retail sites than ever before, 18% 
which is up by 70% from last year. Fingertip browsing capability 
makes tablets an ideal platform for commerce while waiting in 
line at the grocery, where a laptop or desktop simply can't be.

Amazon saw a "big uptick" this Holiday Season. They do it right. 
With both native and Web-based HTML5 apps for Kindle and shopping 
the online store, they hit on every possible channel their 
consumer might choose, leaving nothing to chance. That is the 
type of thinking that made Amazon an original powerhouse.

Stay tuned,
I-Search

 


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