----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- December 20, 2007 SearchReturn Issue #143 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- CONTINUING DISCUSSION -- // "Webcast" ~ Matt Joswick ~ David Dalka ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> Webcast From: Matt Joswick Disa I listened to your webcast, once I got my Window machine running with IE. Nice job. Thanks for the tip you dropped on Snippits, and how to write for them with specific keyword phrase etc. This may make a good topic to write about in the future. Cheers Matt Momentum LLC www.MomentumSEO.com ----------------------------------------------------------------- Hi Matt, Great to meet you at PubCon and thanks for tuning in. The platform does favor IE, and I had to use it myself (I rarely use that app these days). I do anticipate writing more about the magic snippet trick. In fact, I had mentioned during the Webcast the concept was first popularized by Heather Lloyd Martin. I have SearchReturn interview questions in to her asking a little about the time when she came up with the idea. I was actually engaging there with her as she came up with it after asking me how snippets were powered. My questions are specific to her thinking process at the time which was great to watch and I learned a lot then and there. I think our recalling that experience for SearchReturn will be instructive for readers because her methods come from the fact that she is a bona fide writer. Her way of intentionally writing with snippets in mind now comes natural after six years of SEO copywriting that way. She is the best person to bring across. I anticipate her interview will come in the first series of issues after the Holiday break. Stay tuned, SearchReturn ----------------------------------------------------------------- ==> Webcast "As much as 85% of the search spend ends up in PPC, while as many as 6 out of 7 ecommerce clicks originate from natural rankings." From: David Dalka What is the source of this? SearchReturn: The actual figure is 86% of the search spend in North America over the course of 2006. That was a breakdown of $9.45 billion in spend where $8 billion was for PPC. The rest was organic and 4% Paid Inclusion. The source was a survey of the SEMPO member constituency. The 6 of 7 clicks originating from natural for ecommerce, is a statistic which comes from Jupiter Research presented at SES in New York 2005. Stay tuned, SearchReturn ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2007 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------