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		<p><span class="textbox">Issue #121: <b>Brand In Title</b></span></p>
<pre>
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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
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March 15, 2007                            SearchReturn Issue #121
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                   .....IN THIS DIGEST.....

// -- NEW DISCUSSION -- //

            "Brand In Title"
                        ~ David Dalka
<a name="id476"></a>
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==&gt; Brand In Title

&gt;&gt;If you add brand at the end, the click through can suffer and
you reduce the power of the keywords by adding to the limited
character count.&lt;&lt;

In your opinion, does this also apply to blogs?  Or are the rules
different there?
 
David Dalka
www.daviddalka.com/createvalue

Moderator Comment:  Hi David.  Blog software generally populate
titles with the text used for the title of the post.  To
influence your page titles, write your headlines for posts with
that in mind.

Yes, all the advice applies to blogs.  Unfortunately blog
software companies who became aware of SEO have begun to generate
page file names also using the post title text.  In my view, this
has resulted in SEOs who stuff for the purposes of adding
keywords to their page titles end up with file names that have
hyphen-separated-lists-of-stuffed-post-title-text.html

I believe that shows poor quality judgment.

The alternative would be to allow the blog owner to name their
own files and serve the original number-based system as default.
That allows the best of all worlds since the SEO blogger can name
their files using best practices, and those that don't care have
a default that isn't virtually automatic poor quality.

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