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Issue #118: Performance Metrics

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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February 20, 2007                         SearchReturn Issue #118
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                   .....IN THIS DIGEST.....

// -- FEATURED POST -- //

            "Title Performance Metrics"
                        ~ David Lenef

// -- CONTINUING DISCUSSION -- //
            "SearchReturn Tips"
                        ~ Will Bontrager
                        ~ Lee Odden

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// -- FEATURED POST -- //

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==> Title Performance Metrics

From: David Lenef <>

Disa,

I'm responding to this:

>>Finally, you should just about never ever put the brand at the
end of a title.  If you choose to put the brand in, your thinking
should be that it will drive more clicks.  The only way it can
accomplish that task is if it appears prominently at the front in
the Golden Triangle.  Appearing at the end only harms your
overall character count reducing the importance of the terms
which are your keywords.<<

Do you have data showing improved performance when you removed
the brand name from the end of the title?  Or conversely, worse
performance after adding it?

--dave

David Lenef
PrairieWeb Internet Marketing
http://www.pwim.com

 

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// -- CONTINUING DISCUSSION -- //

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==> SearchReturn Tips

>>Love the idea of including informative texts and tips in
SearchReturn.<<

From: Will Bontrager <>

Good stuff, the tutorials you've been publishing.

Thank you.

After a while, you'll have enough to publish as a volume or to
put into a members-only area.

Will Bontrager
http://willmaster.com/

 

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==> SearchReturn Tips

>>SR #117: Title Branding<<

From: Lee Odden <>

Hey Disa,

This is a really good article!

--
Lee Odden
TopRank Online Marketing
http://www.toprankresults.com
http://www.toprankblog.com

 
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