----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- February 20, 2007 SearchReturn Issue #118 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- FEATURED POST -- // "Title Performance Metrics" ~ David Lenef // -- CONTINUING DISCUSSION -- // "SearchReturn Tips" ~ Will Bontrager ~ Lee Odden ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- ==> Title Performance Metrics From: David Lenef <> Disa, I'm responding to this: >>Finally, you should just about never ever put the brand at the end of a title. If you choose to put the brand in, your thinking should be that it will drive more clicks. The only way it can accomplish that task is if it appears prominently at the front in the Golden Triangle. Appearing at the end only harms your overall character count reducing the importance of the terms which are your keywords.<< Do you have data showing improved performance when you removed the brand name from the end of the title? Or conversely, worse performance after adding it? --dave David Lenef PrairieWeb Internet Marketing http://www.pwim.com ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> SearchReturn Tips >>Love the idea of including informative texts and tips in SearchReturn.<< From: Will Bontrager <> Good stuff, the tutorials you've been publishing. Thank you. After a while, you'll have enough to publish as a volume or to put into a members-only area. Will Bontrager http://willmaster.com/ ----------------------------------------------------------------- ==> SearchReturn Tips >>SR #117: Title Branding<< From: Lee Odden <> Hey Disa, This is a really good article! -- Lee Odden TopRank Online Marketing http://www.toprankresults.com http://www.toprankblog.com ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2007 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------