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SearchReturn Discussion List
"Understanding Internet Search Technology"
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Moderator: Published by:
Disa Johnson SearchReturn
http://www.searchreturn.com
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February 13, 2007 SearchReturn Issue #116
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// -- FEATURED POST -- //
"Nice Title"
~ Michael Zerman
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// -- FEATURED POST -- //
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==> Nice Title
From: Michael Zerman <>
Hi Disa
Just a little example of how a good title can work if all four of
the copy-writing, keywords, domain name and title-length are well
handled.
I'm a member of an Australian sports organisation (community-
based, non-professional) that is involved with Bodysurfing.
That's bodysurfing in the ocean water, not in a mosh pit. Nor is
it about "bodyboarding", which involves riding a thin spongy mat,
and is also known as "boogie boarding".
The organisation's site (managed from Adelaide, Australia and
hosted in Brisbane, Australia) returns "above the fold" results
from many country-specific Google sites (eg, US, France, Brazil
and the UK) which I attribute to a fair degree to the main title
tag's content.
I wrote this tag to incorporate words which are used by a
majority of searchers seeking info about bodysurfing & related
sites, while recognising that in the Title tag, *only* the
explicit version of a word is returned for a search.
So I used the words bodysurf, bodysurfer and bodysurfing to write
the tag as:
<title>Bodysurfing Australia Incorporated - representing
Australian bodysurfers in the world bodysurf community.</title>
Of course, the reality that the domain name included one of the
words, namely "bodysurfing" is, of course, a great help in
returning good results.
http://www.bodysurfing.com.au
Regards,
Michael Zerman
Adelaide,
Australia
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