----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- January 11, 2007 SearchReturn Issue #112 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- ESSENTIAL NEWS -- // "Mobile Surge" ~ SearchReturn ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Mobile Surge Essentials: Mobile search is staged to grow at an increasing pace as more users begin using mobile devices for additional tasks other than simply making a phone call. The barometer for just how quickly mobile search will do in upcoming months is the consumer electronics industry. At the CES (Consumer Electronics Show) and MacWorld earlier this week both Apple and Motorola unveiled convergent devices that incorporate the Web with mobile phones in a comprehensive way. Such devices aren't new but higher quality with wider appeal can make a breakthrough product such as what Apple did with the iPod. Mp3 players certainly weren't new when Apple released the iPod. Phones now have tremendous capability, many bundling WiFi connectivity and applications for the Web such as email clients and Web browsers. Apple's device will use the Safari browser. All of today's major search providers offer mobile versions, and both Yahoo! and Google are pushing into mobile search with considerable effort. Some say Yahoo!'s strong mobile search play is one way the company can continue to try unseating Google as Yahoo! Mail has as an application that bests GMail. What's true is that, with the unveiling of the new iPhone, Apple hopes to capture as much as 1% of the mobile phone market in 2008. Steve Jobs showed off the integration of Google Maps at the show, and how the phone can be used to order lattes with a query result populated with nearby Starbucks locations. The new Apple phone generated a lot of buzz and reaction from other manufacturers, including a lawsuit from Cisco that manufactures an WiFi "iPhone." The result of the suit, as a worst case scenario, would be a simple name change by Apple. What is interesting is that Steve Jobs evangelized mobile search at one of the most public showcases where he makes appearances - perhaps the most public appearance of all for him. If the iPhone can drive the market half as well as the iPod has driven the mp3 player market, it indicates a windfall for mobile search towards the tail end of this year and into the next - with no end of growth in sight. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2007 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------