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Issue #111: Looking Forward

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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January 04, 2007                          SearchReturn Issue #111
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                   .....IN THIS DIGEST.....

// -- ESSENTIAL NEWS -- //
            "Looking Forward"

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// -- ESSENTIAL NEWS -- //

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==> Looking Forward

http://www.nytimes.com/2007/01/03/technology/03google.html

Essentials: The year 2007 is forecasted to be another great year
for search.  The things that have changed, with the addition of
new platforms other than search gaining the spotlight, such as
MySpace, YouTube and Digg, search still has a functioning role to
play.  Google now owns YouTube and Yahoo! is making headway with
its Flickr and del.icio.us acquisitions.

As for opportunity, Google has apparently relaxed its noteworthy
hiring procedure, (noteworthy and rediculous at times), to allow
valuable employees that might otherwise have gone unnoticed.  If
you have aspirations to work for Google, they are only deloying
the new questionaire with 15% of the prospects, so you might want
to wait to hear more before applying.

What we believe people should be on the lookout for in 2007 is
the affect that the del.icio.us social bookmarking application
will have on Yahoo!.  Perhaps towards the end of 2007 this will
become clearer, but search can be highly influenced by social
bookmarking and the tagging phenomenon.

The rather haphazard way in which people name their tags is an
issue that socialized applications have to overcome.  Del.icio.us
uses an excellent tag recommendation feature that guides people
to use better tag names.  Once you learn to search the user-base
tag cloud, amazing sites can be found using single word queries!

Disa had a chance last October to talk a little about this on
The Daily SearchCast show.  Tune in to the archived show (October
25th, 2006) at WebmasterRadio.fm or visit the SearchReturn
Resource Center for more information.

http://www.webmasterradio.fm/episodes/index.php?showId=30

The following MP3 link is directed at an audio file.  Access it
over high-speed only, and with a machine configured with an audio
player capable of handling the MP3 file format.

http://media.webmasterradio.fm/episodes/audio/2006/SC102506.mp3

 
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Copyright 2007 Disa Johnson. All Rights Reserved.
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