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		<center><h2>Handpicked Search Industry Headlines And Posts</h2></center>
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		<p><span class="textbox">Issue #110: <b>Looking Back</b></span></p>
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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
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January 02, 2007                          SearchReturn Issue #110
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                   .....IN THIS DIGEST.....

// -- ESSENTIAL NEWS -- //
            "Looking Back"
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// -- ESSENTIAL NEWS -- //

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==> Looking Back

Essentials: The year 2006 in review indicates a monumental shift
in the online space that is both compelling and exciting for the
coming year in search marketing.  Particularly, traditional media
took tentative steps towards embracing the new media, and their
efforts show just how little they truly understand it - for now.
Times are changing quickly for them.

We witnessed Google spending an unbelievable amount on 18-month
old YouTube, while newspaper advertising declines was the virtual
'canary in a coal mine' for the rest of traditional media.  If
they didn't know it before, they know it now.  Traditional media
have got to react swiftly to survive at all.

According to a report released by the census bureau, the amount
of time Americans spend surfing the Internet has finally
surpassed the time they spend reading the newspaper.  That is due
to approximately one in three Americans that now get their news
from the Web.  News is changing too, with bloggers and YouTube
users posting their own content.

With the advent of Google, and it's meteoric rise to unbelievable
heights, consider that the majority of Google visitors use the
website purely to search and discover other sites.  It has long
been the case that Google dominates the search market share.  What
we can infer from their increasing usage is the sheer popularity of
search itself.

Google was not, however, the most visited website in 2006.
Google was third according to Nielsen NetRatings.  Yahoo! was the
most visited website with 354.5 billion page views.  After
MySpace in second place with 250.7 billion, Google reached 147.7
billion views.

The big news here is that for the first time ever, Google's
single month ComScore stats for November were in fact higher
than Yahoo!'s.  That's the first month Google was visited more
than Yahoo! and November is an important month.  That shows how
much people value search itself as a comfortable and useful online
application.

Yahoo! has plenty of momentum to develop an innovative search
product if they can just get it in focus.  If it were me, I would
not look to Microsoft to help in this regard.  The suggestion
that Microsoft should purchase Yahoo! to compete against Google
sounds unlikely - and not at all what I would do.

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