----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- November 09, 2006 SearchReturn Issue #105 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- ESSENTIAL NEWS -- // "Newspaper Woes" ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Newspaper Woes http://www.nytimes.com/2006/11/06/business/media/06google.html Essentials: More than 50 newspapers signed up to allow Google to start selling ad space in print. The announcement came Monday just as the Tribune Company had a LA Times executive resign rather than begin cutbacks involving employees. This news comes at a difficult time for major newspapers that have seen a sharp decline in advertising revenue in face of increasing competition from the online channel that the Google advertising platform exemplifies. The deal allows the bidding structure to hold auctions for space but with restrictions where the paper can specify a minimum cost and retain editorial rights to reject inappropriate advertising sales. During this test, Google will not collect any revenue in the transactions so that it can test and hone in on developing a working model for advertising sales where it intends to collect a revenue share starting next year. This deal represents a terrible turn for newspapers showing their weakness against stiff competition for advertising dollars given the lively online marketing channel. Major advertisers will build relationships with distribution for print through Google rather than seeking newspaper representatives for the media buy. The ultimate result will likely be more erosion of newspaper profits albeit slowed by the opportunity to collect through Google and initially reach a new set of small advertisers. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------