----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- October 17, 2006 SearchReturn Issue #100 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- MODERATOR COMMENT -- // "Greetings From DMA06" ~ SearchReturn // -- ESSENTIAL NEWS -- // "Merrill Lynch Online Ad Forecast Up" "AOL Parent Going After GoogTube" "Nielsen Credit For Online/TV Audience Mashup" ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- ==> Greetings From DMA06 Hello everyone, Many thanks to you, each and every member - just for subscribing! We're here in San Francisco bringing your SearchReturn Digest Issue #100: Ads Up! Besides reaching the #100 issue mark, we're closing fast on a membership milestone as well. Our internal crystal ball says that since things pick up with discussion and announcements when membership reaches a certain critical mass, we can expect to hit the first in a series of such milestones before the end of the year. Stay tuned. ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Merrill Lynch Online Ad Forecast Up http://www.netb2b.com/article.cms?articleId=29530 Essentials: Online ads are looking up amid the general downward correction by Merrill Lynch on traditional global advertising. Just in time for the year end, Merrill forecasts faster growth for Online ads than originally expected due to a strong first half (now 29.4% growth, up from 29.1%). ----------------------------------------------------------------- ==> AOL Parent Going After GoogTube http://blog.searchenginewatch.com/blog/061013-083554 Essentials: Time Warner, parent company of AOL, has been in negotiations with YouTube over video material copyright issues and hadn't reached agreement by the time Google bought YouTube. It is fair to say that the negotiations will now continue and include Google, even while agreement for distribution and part ownership in AOL by Google adds further complexity to the discussion. With Google ownership of YouTube, the circumstances have changed substantially from when YouTube did not have the capital to pay Time Warner and settle copyright issues. ----------------------------------------------------------------- ==> Nielsen Credit For Online/TV Audience Mashup http://www.imediaconnection.com/news/11697.asp Essentials: When Nielsen NetRatings reports that household with Internet connectivity watch 25% less television, with a nod to networks, Nielsen now reports such households that visit Yahoo! and MySpace watch more Bravo and Comedy Central. That information can help the networks get credit with an audience their advertisers want to reach, and they can cite incremental ratings improvement from these households through Nielsen NetRatings as proof. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------