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Issue #100: Ads Up!

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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October 17, 2006                          SearchReturn Issue #100
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                   .....IN THIS DIGEST.....

// -- MODERATOR COMMENT -- //
            "Greetings From DMA06"
                        ~ SearchReturn

// -- ESSENTIAL NEWS -- //
            "Merrill Lynch Online Ad Forecast Up"
            "AOL Parent Going After GoogTube"
            "Nielsen Credit For Online/TV Audience Mashup"

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// -- MODERATOR COMMENT -- //

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==> Greetings From DMA06

Hello everyone,

Many thanks to you, each and every member - just for subscribing!
We're here in San Francisco bringing your SearchReturn Digest
Issue #100: Ads Up! Besides reaching the #100 issue mark, we're
closing fast on a membership milestone as well. Our internal
crystal ball says that since things pick up with discussion and
announcements when membership reaches a certain critical mass, we
can expect to hit the first in a series of such milestones before
the end of the year.

Stay tuned.

 

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// -- ESSENTIAL NEWS -- //

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==> Merrill Lynch Online Ad Forecast Up

http://www.netb2b.com/article.cms?articleId=29530

Essentials: Online ads are looking up amid the general downward
correction by Merrill Lynch on traditional global advertising.
Just in time for the year end, Merrill forecasts faster growth
for Online ads than originally expected due to a strong first
half (now 29.4% growth, up from 29.1%).

 

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==> AOL Parent Going After GoogTube

http://blog.searchenginewatch.com/blog/061013-083554

Essentials: Time Warner, parent company of AOL, has been in
negotiations with YouTube over video material copyright issues
and hadn't reached agreement by the time Google bought YouTube.
It is fair to say that the negotiations will now continue and
include Google, even while agreement for distribution and part
ownership in AOL by Google adds further complexity to the
discussion. With Google ownership of YouTube, the circumstances
have changed substantially from when YouTube did not have the
capital to pay Time Warner and settle copyright issues.

 

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==> Nielsen Credit For Online/TV Audience Mashup

http://www.imediaconnection.com/news/11697.asp

Essentials: When Nielsen NetRatings reports that household with
Internet connectivity watch 25% less television, with a nod to
networks, Nielsen now reports such households that visit Yahoo!
and MySpace watch more Bravo and Comedy Central. That information
can help the networks get credit with an audience their
advertisers want to reach, and they can cite incremental ratings
improvement from these households through Nielsen NetRatings as
proof.

 
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