[an error occurred while processing this directive]
Issue #096: Odd Conclusions
----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- October 03, 2006 SearchReturn Issue #096 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- FEATURED POST -- // "PR Update" ~ Joost de Valk // -- ESSENTIAL NEWS -- // "Odd Sherpa Conclusions On SEO" "Trademark Ruling" ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- ==> PR Update From: Joost de ValkHi, Just thought I'd let you know multiple datacenters are showing new PR activity :) Regards, Joost Joost de Valk www.joostdevalk.nl ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Odd Sherpa Conclusions On SEO http://www.marketingsherpa.com/sample.cfm?ident=29709 Essentials: Marketing Sherpa has published strange findings that the SEO industry itself had virtually no growth from 2005 through 2006. This is completely at odds with statistics that show how greatly the online ad spending sector has grown and search with it. Perhaps poorly chosen SEO firms skewed the data used to draw that conclusion from the study. Most are enjoying the additional activity. Another odd conclusion that "man hours are to a great degree what distinguish great campaigns from failing ones," the story reveals how badly SEO is misunderstood here. A one-hour conference call with a bona fide expert can mean tons of new revenue overnight, versus teams of hack writers that stuff pages (only to see the sites removed). This is more the norm in SEO where staff numbers in no way indicate automatic superiority. ----------------------------------------------------------------- ==> Trademark Ruling http://www.nytimes.com/cnet/CNET_2100-1030_3-6121483.html Essentials: In a Trademark Ruling Friday, a federal judge dismissed a lawsuit that sought to argue Google was enjoying a "free-ride" selling keywords that are protected as marks. While it may sound obvious, selling keywords that are protected marks is not a clearly legal practice around the world. French courts ruled against Google in a similar case brought by Le Meridien Hotels and Resorts. Other aspects of US Trademark Law also come into play when the marks actually appear in ad copy served by Google and other search engines. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------