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		<p><span class="textbox">Issue #096: <b>Odd Conclusions</b></span></p>
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October 03, 2006                          SearchReturn Issue #096
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                   .....IN THIS DIGEST.....

// -- FEATURED POST -- //
            "PR Update"
                        ~ Joost de Valk

// -- ESSENTIAL NEWS -- //
            "Odd Sherpa Conclusions On SEO"
            "Trademark Ruling"
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==> PR Update

From: Joost de Valk <joost@joostdevalk.nl>

Hi,

Just thought I'd let you know multiple datacenters are showing
new PR activity :)

Regards,
Joost

Joost de Valk
www.joostdevalk.nl

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==> Odd Sherpa Conclusions On SEO

http://www.marketingsherpa.com/sample.cfm?ident=29709

Essentials: Marketing Sherpa has published strange findings that
the SEO industry itself had virtually no growth from 2005 through
2006. This is completely at odds with statistics that show how
greatly the online ad spending sector has grown and search with
it. Perhaps poorly chosen SEO firms skewed the data used to draw
that conclusion from the study. Most are enjoying the additional
activity.

Another odd conclusion that "man hours are to a great degree what
distinguish great campaigns from failing ones," the story reveals
how badly SEO is misunderstood here. A one-hour conference call
with a bona fide expert can mean tons of new revenue overnight,
versus teams of hack writers that stuff pages (only to see the
sites removed). This is more the norm in SEO where staff numbers
in no way indicate automatic superiority.

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==> Trademark Ruling

http://www.nytimes.com/cnet/CNET_2100-1030_3-6121483.html

Essentials: In a Trademark Ruling Friday, a federal judge
dismissed a lawsuit that sought to argue Google was enjoying a
"free-ride" selling keywords that are protected as marks. While
it may sound obvious, selling keywords that are protected marks
is not a clearly legal practice around the world.

French courts ruled against Google in a similar case brought by
Le Meridien Hotels and Resorts. Other aspects of US Trademark Law
also come into play when the marks actually appear in ad copy
served by Google and other search engines.

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