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		<p><span class="textbox">Issue #095: <b>Site Targeted</b></span></p>
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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Disa Johnson                                       SearchReturn
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September 28, 2006                        SearchReturn Issue #095
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                   .....IN THIS DIGEST.....

// -- FEATURED POST -- //
            "Paid To Read On FBI's Radar"
                        ~ Chris Nielsen

// -- ESSENTIAL NEWS -- //
            "Yahoo! Search Distributed With HP"
            "W3C Meta Nofollow With Link Text Ads"
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// -- FEATURED POST -- //

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==> Paid To Read On FBI's Radar

"The only defense is planned budget limits after a seasoned
account has built up some obvious norms for you."

From: Chris Nielsen <christian@nielsentech.com>

Google is already starting to address this with their Site
Targeted option. I expect them to move to that system for all of
their content networks, or at least those that are questionable.
The bigger partners shouldn't need to use fraud.

The answer is simple. Just remove the process by which fraud is
committed. Once we have flat-rate advertising, the only way to
use fraud is to generate bogus duplicate impressions. Impressions
without conversions (real conversions) will cause the advertiser
to drop the site. A side benefit of this for publishers should be
more consistent income levels.

Thanks,
Chris Nielsen
http:/www.DomainIncubation.com

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==> Yahoo! Search Distributed With HP

http://seattlepi.nwsource.com/business/1700AP_Yahoo_HP.html

Essentials: HP computers sold in North American will ship with
Yahoo! Search populated in the Microsoft Internet Explorer search
toolbar by default. This represents several million computers
that will help Yahoo! compete against the Microsoft sandtrap,
where typically all computer defaults lead to Microsoft's
software and services. Additionally for Yahoo!, European HP
computers will have the IE7 default homepage set to Yahoo!.

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==> W3C Meta Nofollow With Link Text Ads

http://blog.searchenginewatch.com/blog/060927-074214

Essentials: Danny points to a John Battelle interview with Matt
Cutts where Matt says the W3C's use of Meta nofollow and not the
hypertext (link) nofollow attribute, is perfectly acceptable. The
only difference between the two is that the Meta container would
be page-wide instructions, and Matt's nofollow attribute would be
for the specific links where it appears.

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