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Issue #093: More SEO Than TV

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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September 21, 2006                        SearchReturn Issue #093
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                   .....IN THIS DIGEST.....

// -- FEATURED POST -- //
            "Google Hits 2006 High Mark"
                        ~ Michael Zerman

// -- ESSENTIAL NEWS -- //
            "More SEO Than TV"
            "Google Chicago Tribune Front Page Story Wednesday"
            "Microsoft Mobile Moves"
            "Internet Stock Sell Off"

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// -- FEATURED POST -- //

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==> Google Hits 2006 High Mark

"The latest search market share numbers from Hitwise show Google
has hit a high point so far during 2006."

From: Michael Zerman 

Hi Disa
 
I presume these figures, following, refer to US based searches.
 
Si/no?
 
Perhaps when reporting results like these, it's worthwhile noting
the markets being referred to, to avoid the presumption that
"only the USA" matters.
 
Cheers and thanks,
 
Michael

Moderator Comment: Excellent question. The answer lies in how
they track users. Hitwise collects its information from ISPs they
have data agreements with, and they track 25 million users, 10
million of which are data they gather from US ISPs. This means
the statistics are disproportionately American, but the data is
significant enough to draw some pretty good conclusions about
market share.

 

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// -- ESSENTIAL NEWS -- //

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==> More SEO Than TV

http://www.agencyfaqs.com/news/company_news/Corporate/9931.html

Essentials: A report that is due out soon contains the finding
that there are apparently more SEO practitioners in India than
TV marketers. It seems to be a result of business activity and
Indian response to demand.

 

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==> Google Chicago Tribune Front Page Story Wednesday

http://blog.searchenginewatch.com/blog/060921-093526

Essentials: With embedded reporters having spent time at Google
headquarters, a detailed story covering Google and the threat
from those that threaten Google makes the front page of the
Chicago Tribune. With a lot of space used for YouTube and other
upstarts, the title of the story includes the heated competition
between Google and the major players Microsoft and Yahoo!.

 

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==> Microsoft Mobile Moves

http://blog.searchenginewatch.com/blog/060920-085458

Essentials: Microsoft has a new distribution deal with Nokia's N
series phones, and has entered the China market with China
Telecom. In the case of China Telecom, this could add as many as
25 million users exposed to Microsoft Live's sandtrap.

The word sandtrap is used here to refer to software with
shortcuts on the desktop, and default file association settings.
The term normally is used in conjunction with new computers as
shipped by the manufacturer, and this older term applies to
search distribution deals now as it still applies to newly
purchased machines (and the valuable desktop real estate for
icons etc.).

 

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==> Internet Stock Sell Off

...As heard on Nightly Business Report (PBS)

Essentials: News from Yahoo! triggered a broad sell off of
Internet stocks Tuesday. Yahoo!'s stock dropped 11% and Google's
was the most actively traded on the NASDAQ (dropping $10.88).
Yahoo! warned advertising sales are down and their third quarter
revenue will come in lower than expected.

The slip in online advertising is attributed to the financial
services and auto industry which was not seen as a problem unique
to Yahoo! (the slow down in traditional media advertising by
these same business segments mirrors what is happening online).
Analysts remain upbeat about the continued growth of interactive
advertising, with some characterizing Tuesday's sell off an
"over-reaction."

 
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