----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- September 21, 2006 SearchReturn Issue #093 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- FEATURED POST -- // "Google Hits 2006 High Mark" ~ Michael Zerman // -- ESSENTIAL NEWS -- // "More SEO Than TV" "Google Chicago Tribune Front Page Story Wednesday" "Microsoft Mobile Moves" "Internet Stock Sell Off" ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- ==> Google Hits 2006 High Mark "The latest search market share numbers from Hitwise show Google has hit a high point so far during 2006." From: Michael ZermanHi Detlef I presume these figures, following, refer to US based searches. Si/no? Perhaps when reporting results like these, it's worthwhile noting the markets being referred to, to avoid the presumption that "only the USA" matters. Cheers and thanks, Michael Moderator Comment: Excellent question. The answer lies in how they track users. Hitwise collects its information from ISPs they have data agreements with, and they track 25 million users, 10 million of which are data they gather from US ISPs. This means the statistics are disproportionately American, but the data is significant enough to draw some pretty good conclusions about market share. ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> More SEO Than TV http://www.agencyfaqs.com/news/company_news/Corporate/9931.html Essentials: A report that is due out soon contains the finding that there are apparently more SEO practitioners in India than TV marketers. It seems to be a result of business activity and Indian response to demand. ----------------------------------------------------------------- ==> Google Chicago Tribune Front Page Story Wednesday http://blog.searchenginewatch.com/blog/060921-093526 Essentials: With embedded reporters having spent time at Google headquarters, a detailed story covering Google and the threat from those that threaten Google makes the front page of the Chicago Tribune. With a lot of space used for YouTube and other upstarts, the title of the story includes the heated competition between Google and the major players Microsoft and Yahoo!. ----------------------------------------------------------------- ==> Microsoft Mobile Moves http://blog.searchenginewatch.com/blog/060920-085458 Essentials: Microsoft has a new distribution deal with Nokia's N series phones, and has entered the China market with China Telecom. In the case of China Telecom, this could add as many as 25 million users exposed to Microsoft Live's sandtrap. The word sandtrap is used here to refer to software with shortcuts on the desktop, and default file association settings. The term normally is used in conjunction with new computers as shipped by the manufacturer, and this older term applies to search distribution deals now as it still applies to newly purchased machines (and the valuable desktop real estate for icons etc.). ----------------------------------------------------------------- ==> Internet Stock Sell Off ...As heard on Nightly Business Report (PBS) Essentials: News from Yahoo! triggered a broad sell off of Internet stocks Tuesday. Yahoo!'s stock dropped 11% and Google's was the most actively traded on the NASDAQ (dropping $10.88). Yahoo! warned advertising sales are down and their third quarter revenue will come in lower than expected. The slip in online advertising is attributed to the financial services and auto industry which was not seen as a problem unique to Yahoo! (the slow down in traditional media advertising by these same business segments mirrors what is happening online). Analysts remain upbeat about the continued growth of interactive advertising, with some characterizing Tuesday's sell off an "over-reaction." ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Detlef Johnson. SearchReturn and Detlef Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Detlef Johnson. All Rights Reserved. -----------------------------------------------------------------