----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- September 14, 2006 SearchReturn Issue #091 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- ESSENTIAL NEWS -- // "Yahoo! Distributed Via Acer" "Google AdWords Through Quickbooks" "Site Search Needs Attention" "Yahoo! Mobile Ad Deal" ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Yahoo! Distributed Via Acer http://www.ft.com/cms/s/bb386d1a-434b-11db-9574-0000779e2340.html Essentials: In a new agreement struck between Yahoo! and computer maker Acer, the Yahoo! toolbar and custom page will load as the original default in Microsoft's IE7 browser. Microsoft has taken heat from Google about the default search in IE7 going to the Microsoft owned service, and Microsoft countered that they will allow computer makers to change preferences. This is the first announcement specifically mentioning IE7, even while Google has a distribution deal with Google that will likely include the IE7 default when computers ship with that browser. Acer ships as many as 10 million new computers per year, though Dell ships four times as many. This still gives Yahoo! a nice distribution channel as the competition increases between the big three. ----------------------------------------------------------------- ==> Google AdWords Through Quickbooks http://blog.searchenginewatch.com/blog/060913-145935 Essentials: Late last year, Google announced a download for a Beta software campaign manager that would allow users to manage AdWords offline and synchronize when connected. It follows that a software maker with a large install base could strike up a deal and Intuit did just that with Quickbooks. Users of the newly released Quickbooks 2007 will be able to manage their AdWords campaign directly from within the software, and upload local conact information to populate Google Maps (Local). There are additional integration facilities for users with Google Desktop, where Quickbooks data can be accessed and searched right from the desktop. ----------------------------------------------------------------- ==> Site Search Needs Attention http://blog.searchenginewatch.com/blog/060913-085905 Essentials: Users that land at your website knowing you have what they're looking for, don't always hit the best page. They can usually tell within a blink of an eye that they aren't quite at the right place, and if they don't hit the back button because they are worried about navigating your site, they often turn to your site search engine. If you don't analyze your site search queries, it is time to pay attention. The number of queries may far exceed the number of searches for your keywords in the Web search engines. Although the estimates may be high, site search use is relatively common. If you offer it, make sure it works. The number of searchers that are savvy enough to use the advanced syntax at search engines are tiny, and it is more likely that you are frustrating users trying to find what they believe you have. Pleasing these users is a humongous opportunity considering the investment of time, energy and financial means to attract the visit in the first place. ----------------------------------------------------------------- ==> Yahoo! Mobile Ad Deal http://www.imediaconnection.com/news/11191.asp Essentials: Bango, a company that offers mobile analytics for advertisers, announced a distribution deal with Yahoo!. Bango is to offer Yahoo! to content providers and track performance through its mobile analytics tools. Yahoo! Search Marketing will also make Bango analytics available through their platform. Mobile is a serious growth area for the search industry, and it's only a matter of time before its popularity reaches critical mass. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------