Handpicked Search Industry Headlines And Posts
Issue #089: Mobile Ads
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"Understanding Internet Search Technology"
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September 07, 2006 SearchReturn Issue #089
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.....IN THIS DIGEST.....
// -- ESSENTIAL NEWS -- //
"Google Mobile Ads"
"Online Ads Increase Some More"
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// -- ESSENTIAL NEWS -- //
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==> Google Mobile Ads
http://blog.searchenginewatch.com/blog/060906-125242
Essentials: Starting in the US, UK and Germany, Google is now
moving past the experiment phase with mobile ads. The AdWords
interface has recently added a dialog to create mobile ads, and
now it looks like all the facilities are there to get to critical
mass with mobile text ads now available through Google.
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==> Online Ads Increase Some More
http://www.clickz.com/showPage.html?page=3623339
Essentials: Additional reports showing the increase of online ad
spending continues to increase at a faster rate than other forms
of media. This time around, search has played a critical role in
catapulting online ad spending to these new levels and it shows
no signs of slowing down yet. Industries that increased their
spend significantly include the telecommunications industry,
financial services, retail goods and services and Web media.
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