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		<p><span class="textbox">Issue #089: <b>Mobile Ads</b></span></p>
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September 07, 2006                        SearchReturn Issue #089
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                   .....IN THIS DIGEST.....

// -- ESSENTIAL NEWS -- //
            "Google Mobile Ads"
            "Online Ads Increase Some More"
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==> Google Mobile Ads

http://blog.searchenginewatch.com/blog/060906-125242

Essentials: Starting in the US, UK and Germany, Google is now
moving past the experiment phase with mobile ads. The AdWords
interface has recently added a dialog to create mobile ads, and
now it looks like all the facilities are there to get to critical
mass with mobile text ads now available through Google.

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==> Online Ads Increase Some More

http://www.clickz.com/showPage.html?page=3623339

Essentials: Additional reports showing the increase of online ad
spending continues to increase at a faster rate than other forms
of media. This time around, search has played a critical role in
catapulting online ad spending to these new levels and it shows
no signs of slowing down yet. Industries that increased their
spend significantly include the telecommunications industry,
financial services, retail goods and services and Web media.

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