----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- August 31, 2006 SearchReturn Issue #087 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- MODERATOR COMMENT -- // "End Of An Era" // -- ESSENTIAL NEWS -- // "Yahoo! Go For Mobile" "MSN ContentAds Pilot" ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- ==> End Of An Era http://daggle.com/060829-112950.html Danny Sullivan has remained the focal point of the search marketing and search news industry ever since ushering it in with A Webmaster's Guide To Search Engines ten years ago. The site that ultimately became Search Engine Watch has been since sold twice, and Danny continued in service to the new owners. In 1999, Danny (and then owner Jupiter Media) launched the successful Search Engine Strategies conference series. Search Engine Strategies saw a meteoric rise in attendance as search skyrocketed in use, and search marketing came of age. It was at this new level of success the website and conference series was sold once again. Incisive Media purchased Search Engine Watch and Search Engine Strategies last year, but failed to come to agreement for renewing Danny's contract (which is due to expire in December this year). Danny announced his departure, which undoubtedly represents a huge change for himself, and a shocking change for the entire industry. Danny has an exciting future whatever he chooses to do. Since Danny is the primary draw for the conference series, and (fueled by his personality), Search Engine Watch remains a tremendous force in the industry, these properties will sense the loss from lack of Danny's contributions for many years to come - even as they continue to operate successfully. ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Yahoo! Go For Mobile http://www.geekzone.co.nz/content.asp?contentid=6600 Essentials: Yahoo! Go for Mobile is a download that offers easy access to Yahoo! search, email and other services. The service is newly available ported to Microsoft platforms for mobile including Smartphone and PocketPC. The launch also saw the announcement of a distribution deal with device manufacturers to feature Yahoo! Go for Mobile in default installations on their products as they ship. ----------------------------------------------------------------- ==> MSN ContentAds Pilot http://www.jensense.com/archives/2006/08/msn_adcenter_in.html Essentials: Microsoft has invited a select group of advertisers into a pilot for serving text ads initially on Microsoft owned properties MSN Money and Real Estate. This is the first indication that the software giant is planning a full contextual advertising network as its rival in search (Google) has. Yahoo! Publisher Network has been in pilot for nearly a year. Coming so soon after the launch of AdCenter, the move by Microsoft may reveal that the software maker is short on search inventory to sell. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------