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Issue #085: Washington Post

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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August 22, 2006                           SearchReturn Issue #085
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                   .....IN THIS DIGEST.....

// -- ESSENTIAL NEWS -- //
            "Links For Sale At Washington Post"
            "Online Ad Budgets Nudge Upwards"
            "Speculation About Google Facial Recognition"
            "Consequences At AOL Over Disclosing Search Data"
            "Google Base Data"

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// -- ESSENTIAL NEWS -- //

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==> Links For Sale At Washington Post

http://blog.searchenginewatch.com/blog/060818-093102

Essentials: The Washington Post started a paid directory of blogs
that gets you an excellent link from the major newspaper. There
is some suggestion that the Javascript onclick attribute does not
count as a link for it is the real destination, the href
reference would in fact pass PageRank initially.

Google's Matt Cutts has said the onclick would be suspicious, and
they would quickly diminish or remove the ability for the links
to pass PageRank, although apparently there is no current logic
in the algorithm that verifies onclick as the same destination as
href. Matt mentioned the new links are already dealt with at
Google.

Although selling directory appearances would never have been
assumed to be spam in the past, it is the perfect case which
shows how Google and link analysis changed the Web - for the
worse. The first firms to purchase links include businesses such
as online casinos. It would make perfect sense that search engine
algorithms return to on page factors in determining relevance.

 

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==> Online Ad Budgets Nudge Upwards

http://imediaconnection.com/news/10882.asp

Essentials: A new survey confirms what many have noted, seen or
reported over the past several months. Online ad spending is up,
up and up. The survey also named Google as well positioned for
the area of online spending, and to a lesser degree, also
mentions Yahoo! with a hopeful outlook on the new search
marketing platform due out later this year and early next year.

 

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==> Speculation About Google Facial Recognition

http://www.searchreturn.com/digest/refs085.shtml

Essentials: Few details are confirmed by the search giant, which
yields speculation and many assume the most elaborate use of
facial recognition technology recently acquired by Google. Terms
of the acquisition are not disclosed enough to know which patents
held by Neven Vision are now Google property.

 

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==> Consequences At AOL Over Disclosing Search Data

http://blog.searchenginewatch.com/blog/060821-142810

Essentials: Maureen Govern, former CTO of AOl, was apparently let
go along with the research employee who published millions of AOL
searches. Although the data on its face does not reveal any
personally identifying information, the queries themselves made
discovering users very possible.

 

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==> Google Base Data

http://blog.searchenginewatch.com/blog/060821-083753

Essentials: Google Base, fast replacing reference to Froogle, has
new data views that allow publishers to see impressions and
clicks which Google has collected on Base usage since June. This
is a welcome change that can lead to valuable optimization steps.

 
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Copyright 2006 Disa Johnson. All Rights Reserved.
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