----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- August 22, 2006 SearchReturn Issue #085 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- ESSENTIAL NEWS -- // "Links For Sale At Washington Post" "Online Ad Budgets Nudge Upwards" "Speculation About Google Facial Recognition" "Consequences At AOL Over Disclosing Search Data" "Google Base Data" ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Links For Sale At Washington Post http://blog.searchenginewatch.com/blog/060818-093102 Essentials: The Washington Post started a paid directory of blogs that gets you an excellent link from the major newspaper. There is some suggestion that the Javascript onclick attribute does not count as a link for it is the real destination, the href reference would in fact pass PageRank initially. Google's Matt Cutts has said the onclick would be suspicious, and they would quickly diminish or remove the ability for the links to pass PageRank, although apparently there is no current logic in the algorithm that verifies onclick as the same destination as href. Matt mentioned the new links are already dealt with at Google. Although selling directory appearances would never have been assumed to be spam in the past, it is the perfect case which shows how Google and link analysis changed the Web - for the worse. The first firms to purchase links include businesses such as online casinos. It would make perfect sense that search engine algorithms return to on page factors in determining relevance. ----------------------------------------------------------------- ==> Online Ad Budgets Nudge Upwards http://imediaconnection.com/news/10882.asp Essentials: A new survey confirms what many have noted, seen or reported over the past several months. Online ad spending is up, up and up. The survey also named Google as well positioned for the area of online spending, and to a lesser degree, also mentions Yahoo! with a hopeful outlook on the new search marketing platform due out later this year and early next year. ----------------------------------------------------------------- ==> Speculation About Google Facial Recognition http://www.searchreturn.com/digest/refs085.shtml Essentials: Few details are confirmed by the search giant, which yields speculation and many assume the most elaborate use of facial recognition technology recently acquired by Google. Terms of the acquisition are not disclosed enough to know which patents held by Neven Vision are now Google property. ----------------------------------------------------------------- ==> Consequences At AOL Over Disclosing Search Data http://blog.searchenginewatch.com/blog/060821-142810 Essentials: Maureen Govern, former CTO of AOl, was apparently let go along with the research employee who published millions of AOL searches. Although the data on its face does not reveal any personally identifying information, the queries themselves made discovering users very possible. ----------------------------------------------------------------- ==> Google Base Data http://blog.searchenginewatch.com/blog/060821-083753 Essentials: Google Base, fast replacing reference to Froogle, has new data views that allow publishers to see impressions and clicks which Google has collected on Base usage since June. This is a welcome change that can lead to valuable optimization steps. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------