----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- August 17, 2006 SearchReturn Issue #084 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- ESSENTIAL NEWS -- // "To Google, Or Not To Google" "Google Maps Valpak Coupons" "Yahoo! Ads Served With Go2 Mobile Search" ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> To Google, Or Not To Google http://business.timesonline.co.uk/article/0,,9075-2317110,00.html Essentials: The word "google" has been added to two dictionaries as a transitive verb since its popularity to generally describe search activity. Google legal has major problems with the use of the word, and we may start seeing a reduction of its use in the media as legal actions pick up in an attempt to protect the Google trademark. During the Eric Schmidt keynote discussion with Danny Sullivan, Danny asked Eric how he uses the word, and Eric responded with a reference to the legal department protecting the name, and appropriately added the word "search" after Google. Google legal will have a difficult time preventing the popular use of the word, and they seek to do so because they would dislike the word going the way Xerox came to describe copying using any brand copier - not only Xerox machines. ----------------------------------------------------------------- ==> Google Maps Valpak Coupons http://www.searchreturn.com/digest/refs084.shtml Essentials: Google Maps, formerly known as local, will now feature Valpak coupons in the US. This deal is interesting in that it follows that Google having purchased dMarc Broadcasting to allow small and medium businesses to use the Google advertising platform, now can offer the same advertisers to use the platform to offer printable coupons alongside local search. For example, if you search [pizza] in your area, you will find businesses pinpointed on the map and a matching coupon below. Valpak mails out 45 million coupon envelopes on a monthly basis and comes to the deal with a large base of local businesses already advertising. More than 20,000 coupons will launch online with Google. ----------------------------------------------------------------- ==> Yahoo! Ads Served With Go2 Mobile Search http://blog.searchenginewatch.com/blog/060816-093457 Essentials: Mobile Yellow Page directory service Go2 has signed with Yahoo! to integrate Yahoo! ads with search results pages. Although there are concerns about ads on mobile phones as intrusive because people think of their phones intimately as a more personal device than a full machine, ads on a search result page for the Yellow Page directory service can make sense. Mobile search has not reached critical mass, but is certainly a growing area. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------