----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- August 03, 2006 SearchReturn Issue #082 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- MODERATOR COMMENT -- // "SES San Jose" ~ SearchReturn // -- FEATURED POST -- // "New Yahoo! Slurp" ~ Ed Last // -- ESSENTIAL NEWS -- // "Google Distribution Deal With XM Satellite Radio" "Microsoft AdCenter Upgrades August 5th" "Bloglines Exclusion Protocol" ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- ==> SES San Jose Essentials: A big congratulations to Danny Sullivan with USA Today business section coverage. Mainstream press of search marketing continues to expand and reach new heights. http://blog.searchenginewatch.com/blog/060802-104044 We will be at Search Engine Strategies San Jose next week and will return to our normal publishing schedule directly afterwards. If industry news at that time is light enough for a formal recap, look forward to comments about the happenings. If you are headed to San Jose, we wish you safe travels and we'll see you there! http://www.searchenginestrategies.com Stay tuned. ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- ==> New Yahoo! Slurp "Expect shuffling of your page results as the old crawler is shut down in favor of the new one." From: Ed Last From: Ed Last Disa, It's a shame Yahoo! got their act together. We used to have the top 6 (literally listings 1 to 6) on the Yahoo! SERPS for a very competitive travel keyword. Now they are nowhere to be seen on Yahoo!. It was good business while it lasted! Regards, Ed ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Google Distribution Deal With XM Satellite Radio http://blog.searchenginewatch.com/blog/060802-084907 Essentials: Planned for release in the 4th quarter this year, Google is making good on the dMarc acquisition of earlier this year. It's possible with this deal that Google can show a measure of quick success outside text-based ads. XM has 7 million listeners, although the ads will initially get played only on nonmusic channels. ----------------------------------------------------------------- ==> Microsoft AdCenter Upgrades August 5th http://blog.searchenginewatch.com/blog/060801-125337 Essentials: Microsoft AdCenter will finally be accessible to Firefox users, although you will want the latest version and it remains unclear if all the features of the ad platform will work with the widely used browser. Microsoft extended technologies, namely ActiveX may prevent complete access to all that's available with Internet Explorer. Other upgrades slated for the Saturday upgrade include faster data publishing (an hourly schedule) good for active campaign optimization, user-interface upgrades and new API specs for developers. ----------------------------------------------------------------- ==> Bloglines Exclusion Protocol http://www.bloglines.com/about/specs/fac-1.0 Essentials: For private syndicated content like that of private personal blogs, Bloglines (Ask) has proposed a new Exclusion Protocol. A Namespace Declaration coupled with an access element identifies a feed channel as private (to be excluded from search engines). This feature makes a lot of sense, and may usher in a "make this blog private" feature in future versions of software. ----------------------------------------------------------------- Stay Tuned. 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