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Issue #077: Yahoo! Update

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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July 18, 2006                             SearchReturn Issue #077
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                   .....IN THIS DIGEST.....

// -- ESSENTIAL NEWS -- //
            "Yahoo! Update"
            "SES Miami Coverage"
            "Google Supports NOODP"
            "Kinderstart Stopped, Must Restart"
            "Local Adds Whitepages People Search"

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// -- ESSENTIAL NEWS -- //

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==> Yahoo! Update

http://www.ysearchblog.com/archives/000327.html

Essentials: Yahoo! rolled out an update last week. Check out your
search listings in Yahoo! to look for any changes. Early feedback
indicates that some spam has been removed, and most are reporting
generally positive results from the update.

 

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==> SES Miami Coverage

Day one: http://blog.searchenginewatch.com/blog/060710-174435

Day two: http://blog.searchenginewatch.com/blog/060711-161119

Essentials: In traditional fashion, Barry was blogging the
conference from the audience. His coverage appears on Search
Engine Watch where Barry is chief news correspondent, and the
Search Engine Roundtable (SERoundatble.com), Barry's own site.
Congratulations are due Nacho for his effort that we know spanned
years in preparation for the event held in Miami.

 

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==> Google Supports NOODP

http://www.searchreturn.com/digest/refs077.shtml

Essentials: The NOODP robots directive instructs search engines
to avoid using titles (and especially descriptions) from ODP
entries in search listings. When search engines use information
from ODP, they assume because it is verified by a third party it
is often higher quality text than that found in page code.

This is problematic when the ODP listing is outdated and or no
longer appropriate. Since Microsoft recently introduced support
for NOODP, Google responds with a move that may be one of the
first by Google that proves they pay attention to the fledgling
Microsoft search engine, and will act quickly to compete where
they believe they must.

 

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==> Kinderstart Stopped, Must Restart

http://searchviews.com/archives/2006/07/google_wins_sea.php

Essentials: The Kinderstart case is interesting in that to our
way of thinking, they have absolutely no recourse. The search
industry has long operated upon the notion that search engine
rankings are left purely to the discretion of search engines, and
to demote or remove a site is their prerogative.

Kinderstart has not successfully argued differently. The judge
has all but thrown the case out. It would be interesting if in
fact Kinderstart gets the chance to present a new class action,
the result of which could be new disclaimer text displayed at
search engines rankings do not constitute purely objective
information.

 

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==> Local Adds Whitepages People Search

http://searchviews.com/archives/2006/07/local_teamup_se.php

Essentials: Local.com now has added people search features
powered by Whitepages which includes 92 million records of
residential listings, and 10 million business listings. In other
local news, Topix has partnered with ShopLocal to serve geo-
targeted ads from store circulars alongside Topix local page
resources.

 

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Copyright 2006 Disa Johnson. All Rights Reserved.
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