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Issue #073: DM Days
----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- June 27, 2006 SearchReturn Issue #073 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- MODERATOR COMMENT -- // "DM Days Recap" // -- ESSENTIAL NEWS -- // "Short Lived Run Up Of Spam" "China Q1 Revenue Plus Market Share" "MSN AdCenter Labs" ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- ==> DM Days Recap http://www.the-dma.org/conferences/dmadmd/index.shtml Essentials: We've returned from DM Days and are able to report our search panels were well attended and were an overall success. Several experts provided tips to a list broker website that submitted their site for live evaluation during a lengthy panel discussion. The most important feedback ended up being that the site was down for several hours over the previous weekend with the obvious advice that when a site is inaccessible, the search engines are unable to connect, and are apt to remove listings. Heather Lloyd-Martin attended the open Search Engine Marketing Council meeting with Disa, where they provided some key points about the recent growth of search advertising spend, and we believe it impressed the DMA enough to get further involved in supporting future search topics in webinars, surveys and conference panels. To stay relevant, the DMA must advance the presence of search in all DMA activities, since it drives considerable business to their members that participate in search. A good portion of DMA members remain unaware of (or timid about trying) search, which represents an opportunity for both the DMA, and search marketers with a presence there. ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Short Lived Run Up Of Spam http://www.threadwatch.org/node/6999 Essentials: A spammer managed to get an entirely new domain massively indexed, (most notably in Google), with a skyrocketing Alexa rank for machine-generated junk that served AdSense. Rather than the 'take the money and run' approach of most spammers which typically operate in pharma, casino and adult content, the actions of this spammer may end up with a total net loss. Hosting that amount of traffic without earning revenue is expensive. Matt Cutts' new protege, Adam Lasnik, responded for Google with some unnerving comments while Matt was on vacation. Adam referred to a quote from Google engineers that characterized the anomaly as a "bad data push." It has been known since BigDaddy that Google's [site:] syntax is reporting bad data, and this is likely what the engineer wanted to reference. It did nothing to quell the issue at hand, however. To be fair to Google, the same spammer was getting indexed by the other major search engines, and the Alexa rank shows a drop off nearly as quickly as the build up in traffic. Therefore this spam is short lived, and lessons learned by engineers at all major search engines may pay off for fighting spam in the long run. ----------------------------------------------------------------- ==> China Q1 Revenue Plus Market Share http://www.chinaknowledge.com/news/news-detail.aspx?id=3481 Essentials: The combined revenue for the growing Chinese search engine market reached 303 million yuan (approximately $40 million) for the first quarter of 2006. Sponsored listings alone represented 175 million yuan of this spend (approximately $23 million). Search market share remains favorable to Baidu. Meanwhile, in other news, Google recently dropped their stake in Baidu to focus attention on its own Chinese version. Daring savvy Chinese search users prefer the uncensored US version of Google, whose risky actions reduce the accuracy of the reported market share breakdown (currently showing Google in third place behind Baidu and Yahoo!). ----------------------------------------------------------------- ==> MSN AdCenter Labs http://adlab.msn.com/demo.aspx Essentials: The MSN AdCenter Labs launched recently with demos and references to upcoming services for choosing keywords. Initially only four demos were live, and now a few more are up and running, including a Forecasting Search Volume Seasonality. When this service becomes populated with data, it looks like a contender that could threaten similar services, notably Google Trends and Trellian's Keyword Discovery. Microsoft also took out a full-page New York Times ad promoting the new AdCenter. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------