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Issue #073: DM Days

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Detlev Johnson                                       SearchReturn
               http://www.searchreturn.com
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June 27, 2006                             SearchReturn Issue #073
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                   .....IN THIS DIGEST.....

// -- MODERATOR COMMENT -- //

            "DM Days Recap"

// -- ESSENTIAL NEWS -- //

            "Short Lived Run Up Of Spam"
            "China Q1 Revenue Plus Market Share"
            "MSN AdCenter Labs"

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// -- MODERATOR COMMENT -- //

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==> DM Days Recap

http://www.the-dma.org/conferences/dmadmd/index.shtml

Essentials: We've returned from DM Days and are able to report
our search panels were well attended and were an overall success.
Several experts provided tips to a list broker website that
submitted their site for live evaluation during a lengthy panel
discussion. The most important feedback ended up being that the
site was down for several hours over the previous weekend with
the obvious advice that when a site is inaccessible, the search
engines are unable to connect, and are apt to remove listings.

Heather Lloyd-Martin attended the open Search Engine Marketing
Council meeting with Detlev, where they provided some key points
about the recent growth of search advertising spend, and we
believe it impressed the DMA enough to get further involved in
supporting future search topics in webinars, surveys and
conference panels.

To stay relevant, the DMA must advance the presence of search in
all DMA activities, since it drives considerable business to
their members that participate in search. A good portion of DMA
members remain unaware of (or timid about trying) search, which
represents an opportunity for both the DMA, and search marketers
with a presence there.

 

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// -- ESSENTIAL NEWS -- //

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==> Short Lived Run Up Of Spam

http://www.threadwatch.org/node/6999

Essentials: A spammer managed to get an entirely new domain
massively indexed, (most notably in Google), with a skyrocketing
Alexa rank for machine-generated junk that served AdSense.
Rather than the 'take the money and run' approach of most
spammers which typically operate in pharma, casino and adult
content, the actions of this spammer may end up with a total net
loss. Hosting that amount of traffic without earning revenue is
expensive.

Matt Cutts' new protege, Adam Lasnik, responded for Google with
some unnerving comments while Matt was on vacation. Adam referred
to a quote from Google engineers that characterized the anomaly
as a "bad data push." It has been known since BigDaddy that
Google's [site:] syntax is reporting bad data, and this is likely
what the engineer wanted to reference. It did nothing to quell
the issue at hand, however.

To be fair to Google, the same spammer was getting indexed by the
other major search engines, and the Alexa rank shows a drop off
nearly as quickly as the build up in traffic. Therefore this spam
is short lived, and lessons learned by engineers at all major
search engines may pay off for fighting spam in the long run.

 

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==> China Q1 Revenue Plus Market Share

http://www.chinaknowledge.com/news/news-detail.aspx?id=3481

Essentials: The combined revenue for the growing Chinese search
engine market reached 303 million yuan (approximately $40
million) for the first quarter of 2006. Sponsored listings alone
represented 175 million yuan of this spend (approximately $23
million). Search market share remains favorable to Baidu.

Meanwhile, in other news, Google recently dropped their stake in
Baidu to focus attention on its own Chinese version. Daring savvy
Chinese search users prefer the uncensored US version of Google,
whose risky actions reduce the accuracy of the reported market
share breakdown (currently showing Google in third place behind
Baidu and Yahoo!).

 

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==> MSN AdCenter Labs

http://adlab.msn.com/demo.aspx

Essentials: The MSN AdCenter Labs launched recently with demos
and references to upcoming services for choosing keywords.
Initially only four demos were live, and now a few more are up
and running, including a Forecasting Search Volume Seasonality.
When this service becomes populated with data, it looks like a
contender that could threaten similar services, notably Google
Trends and Trellian's Keyword Discovery. Microsoft also took out
a full-page New York Times ad promoting the new AdCenter.

 
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