-----------------------------------------------------------------
SearchReturn Discussion List
"Understanding Internet Search Technology"
-----------------------------------------------------------------
Moderator: Published by:
Detlef Johnson SearchReturn
http://www.searchreturn.com
-----------------------------------------------------------------
June 15, 2006 SearchReturn Issue #072
-----------------------------------------------------------------
SEND POSTS:
-----------------------------------------------------------------
Refer a friend: http://www.searchreturn.com/subscribe.shtml
-----------------------------------------------------------------
.....IN THIS DIGEST.....
// -- ESSENTIAL NEWS -- //
"Ad Spend Forecast Is Corrected Upwards"
"Robots Exclusion And Google"
"New Japanese Search Engine Effort"
-----------------------------------------------------------------
// -- ESSENTIAL NEWS -- //
-----------------------------------------------------------------
==> Ad Spend Forecast Is Corrected Upwards
http://blog.searchenginewatch.com/blog/060614-094344
Essentials: TNS Media Intelligence has corrected its 2006 ad
spend forecast increasing it by nearly double. The difference is,
they are using IAB figures to calculate the spend on search
advertising and determined it to be equal all other online media.
This interesting development makes the forecast exceedingly high
as compared with the previous estimate, and puts the total online
ad spend squarely into double digit territory against (offline)
traditional media for 2006 marketing dollars.
-----------------------------------------------------------------
==> Robots Exclusion And Google
http://blog.searchenginewatch.com/blog/060614-095917
Essentials: It is well-known that the Robots Exclusion Protocol
is used in efforts to disallow robots from listing pages. Pages
may still get listed however (just not crawled), especially in
Google by URL. This is because the protocol isn't explicit about
listings, it simply informs robots that crawling should not take
place. The Meta 'noindex' container explicitly states do not
index the page. If you see a listing with a snippet and or cache
link, this directive was ignored.
It appears that Google has pages cached and listed where the
latest version has the 'noindex' container. This may be a
freshness problem if an older version of the page lacks the
'noindex' container. If so, the Google anamoly will be similar in
nature to webmasters complaining about Google listing URLs
despite their appearance in the file protocol (robots.txt). The
'noindex' container is highly useful for content management when
it can be inserted dynamically on categories of pages where the
file protocol is not sufficient for the job.
-----------------------------------------------------------------
==> New Japanese Search Engine Effort
http://blog.searchenginewatch.com/blog/060614-094019
Essentials: The Japanese government and major Japanese brands
plan the development of a new search engine. With governmental
participation, this move mirrors one by the French late last
year.
-----------------------------------------------------------------
Stay Tuned.
Got feedback?: http://www.searchreturn.com/feedback.shtml
Archives: http://www.searchreturn.com/digest-archive.shtml
Alternate formats:
http://www.searchreturn.com/info-formats.shtml
Manage Subscriptions:
http://www.searchreturn.com/help/manage-subs.shtml
Problems unsubscribing? Contact the postmaster:
mailto:postmaster@searchreturn.com
Information on how to sponsor this publication:
http://www.searchreturn.com/help/advertise.shtml
Published by SearchReturn
http://www.searchreturn.com
Website Membership:
http://www.searchreturn.com/register.shtml
The contents of the digest do not necessarily reflect the
opinions of SearchReturn or Detlef Johnson. SearchReturn and
Detlef Johnson make no warranties, either expressed or implied,
about the truth or accuracy of the contents of the SearchReturn
Digest.
Copyright 2006 Detlef Johnson. All Rights Reserved.
-----------------------------------------------------------------