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Issue #068: Internal 301

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Detlev Johnson                                       SearchReturn
               http://www.searchreturn.com
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June 01, 2006                             SearchReturn Issue #068
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                   .....IN THIS DIGEST.....

// -- FEATURED POST -- //

            "Internal 301"
                        ~ Barry Smith

// -- ESSENTIAL NEWS -- //

            "New Record Online Ad Spending"
            "Microsoft Waiting For the Right Moment To Advertise"
            "Impressive New Blog Search By Ask"

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// -- FEATURED POST -- //

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==> Internal 301

From: Barry Smith 

I have read a lot about the nightmares, woes and certain-death
that can come from Page Rank loss and SERP position when changing
domain names, even with a 301 redirect. However, experiences that
have been posted on the effects of *internal* 301 redirects seems
to be sparse to say the least.

Let's say we have a developer who wants to change the URLs for an
internal set of our pages.

Example:
Old URL http://www.mydomain.com/old_url_page1.html
New URL http://www.mydomain.com/brand_new_url_page1.html

These pages all have around the PR 4 and 5, and more importantly
positions 1 and 2 in Google and Yahoo for their targeted
keywords.

What patterns have people experienced as far as PageRank
distribution/loss, speed of re-indexing, SERPs fluctuation etc.
when using a 301 redirect on internal pages?

Kind Regards

Barry
Barry Smith

 

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// -- ESSENTIAL NEWS -- //

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==> New Record Online Ad Spending

http://blog.searchenginewatch.com/blog/060531-173738

Essentials: Online advertising spending has reached $3.9 billion
in the US, and search has captures a significant share. Look for
a numbers breakdown showing Google with 22% of this amount, and
further analysis of the numbers.

 

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==> Microsoft Waiting For the Right Moment To Advertise

http://blog.searchenginewatch.com/blog/060531-094948

Essentials: Microsoft co-founder Bill Gates talks of the new plan
to wage a "five-year battle" in online search against Google. The
success will be measured by the number of searchers that think to
navigate to Microsoft instead of Google. When critical mass is
reached, Microsoft will likely advertise heavily to fuel further
the notion that they've got the best search. Given five years,
Microsoft has the time and resources to potentially make this
happen. Some brilliant innovations that couldn't be replicated
might do the trick, but that is not what people have typically
come to expect from the software giant.

 

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==> Impressive New Blog Search By Ask

http://blog.searchenginewatch.com/blog/060601-000119

Essentials: The new blog search is available at Ask and through
Bloglines itself, advancing the state of Bloglines nicely with
similar features like binoculars. Instead of pulling up a
screenshot of the destination page, the blog search pulls
together recent posts in a window dialog with the text. You can
begin reading prior to subscribing, and subscribing is simple.

 

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