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Issue #068: Internal 301
----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- June 01, 2006 SearchReturn Issue #068 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- FEATURED POST -- // "Internal 301" ~ Barry Smith // -- ESSENTIAL NEWS -- // "New Record Online Ad Spending" "Microsoft Waiting For the Right Moment To Advertise" "Impressive New Blog Search By Ask" ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- ==> Internal 301 From: Barry Smith I have read a lot about the nightmares, woes and certain-death that can come from Page Rank loss and SERP position when changing domain names, even with a 301 redirect. However, experiences that have been posted on the effects of *internal* 301 redirects seems to be sparse to say the least. Let's say we have a developer who wants to change the URLs for an internal set of our pages. Example: Old URL http://www.mydomain.com/old_url_page1.html New URL http://www.mydomain.com/brand_new_url_page1.html These pages all have around the PR 4 and 5, and more importantly positions 1 and 2 in Google and Yahoo for their targeted keywords. What patterns have people experienced as far as PageRank distribution/loss, speed of re-indexing, SERPs fluctuation etc. when using a 301 redirect on internal pages? Kind Regards Barry Barry Smith ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> New Record Online Ad Spending http://blog.searchenginewatch.com/blog/060531-173738 Essentials: Online advertising spending has reached $3.9 billion in the US, and search has captures a significant share. Look for a numbers breakdown showing Google with 22% of this amount, and further analysis of the numbers. ----------------------------------------------------------------- ==> Microsoft Waiting For the Right Moment To Advertise http://blog.searchenginewatch.com/blog/060531-094948 Essentials: Microsoft co-founder Bill Gates talks of the new plan to wage a "five-year battle" in online search against Google. The success will be measured by the number of searchers that think to navigate to Microsoft instead of Google. When critical mass is reached, Microsoft will likely advertise heavily to fuel further the notion that they've got the best search. Given five years, Microsoft has the time and resources to potentially make this happen. Some brilliant innovations that couldn't be replicated might do the trick, but that is not what people have typically come to expect from the software giant. ----------------------------------------------------------------- ==> Impressive New Blog Search By Ask http://blog.searchenginewatch.com/blog/060601-000119 Essentials: The new blog search is available at Ask and through Bloglines itself, advancing the state of Bloglines nicely with similar features like binoculars. Instead of pulling up a screenshot of the destination page, the blog search pulls together recent posts in a window dialog with the text. You can begin reading prior to subscribing, and subscribing is simple. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------