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Issue #067: Yahoo! Update

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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May 30, 2006                              SearchReturn Issue #067
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                   .....IN THIS DIGEST.....

// -- CONTINUING DISCUSSION -- //

            "Technorati Powers Associate Press Top Five"
                        ~ Eric Ward

// -- ESSENTIAL NEWS -- //

            "New Yahoo! Weather Report"
            "Sitemaps Team Comments On Links"
            "Alert Services On AdWords Pricing And Activity"

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// -- CONTINUING DISCUSSION -- //

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==> Technorati Powers Associate Press Top Five

"This announcement means that bloggers can extend their already
considerable new influence over newsworthy topics by getting much
faster exposure from Technorati directly through the AP."

From: Eric Ward 

And Public Relations execs all over the country have the largest
collective panic attack ever...

Eric

 

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// -- ESSENTIAL NEWS -- //

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==> New Yahoo! Weather Report

http://www.ysearchblog.com/archives/000306.html

Essentials: Announced last night by the Yahoo! Search Blog,
expect there to be changes in your Yahoo! rankings since last
weekend. The blog entry mentions the email feedback mechanism
normally associated with the Yahoo! Search weather report has
been retired in favor of a simple form. The form limits your
message to 6 lines of text, 40 characters each. Subjects are
broken into general feedback, suggestions for improvement and
technical problems.

 

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==> Sitemaps Team Comments On Links

http://sitemaps.blogspot.com/2006/05/live-in-our-hometown.html

Essentials: The Google Sitemaps team posted to their blog in
response to a question at SearchEngineWatch Seattle.
Interestingly, they note that links from bad neighborhoods do not
harm a site's rankings, only links to bad neighborhoods. It has
long been theorized that links from bad neighborhoods do cause
ranking problems and this goes against conventional thinking.

Link networks often populate quality content sites with paid
text links as part of their program. If at all possible, Google
obviously wouldn't want to remove quality content from their
search engine. One solution is to make outbound links from
quality sites that sell links worth nothing towards building
rankings for destination sites.

http://www.mattcutts.com/blog/text-links-and-pagerank

We've heard this from Matt Cutts before: "Link-selling sites can
lose their ability to give reputation (e.g. PageRank and
anchortext)." If a link from such a site loses it's ability to
transfer PageRank, it can make sense that it doesn't harm a
site's PageRank either. But that is not a foregone conclusion.
The information comes from the Sitemaps team, and not Matt Cutts'
anti-spam force.

In the above entry by Matt, he recommends the use of the
"nofollow" link attribute to safely purchase links purely for
traffic purposes. This infers links from bad neighborhoods indeed
can harm a site's rankings in Google. Perhaps Matt implies this
to deter link buying, but the advice is good insofar as links
from bad neighborhoods also raises the profile of sites that
eventually would come under scrutiny by Google. It can also be
assumed that text links from bad neighborhoods can harm a site's
rankings in other major search engines than Google.

 

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==> Alert Services On AdWords Pricing And Activity

http://blog.searchenginewatch.com/blog/060529-131129

Essentials: New alert services will email reports on the highest
earning keywords, useful to AdSense publishers, and email alerts
to advertisers when new ads appear for keywords.

 

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