----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- May 30, 2006 SearchReturn Issue #067 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- CONTINUING DISCUSSION -- // "Technorati Powers Associate Press Top Five" ~ Eric Ward // -- ESSENTIAL NEWS -- // "New Yahoo! Weather Report" "Sitemaps Team Comments On Links" "Alert Services On AdWords Pricing And Activity" ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> Technorati Powers Associate Press Top Five "This announcement means that bloggers can extend their already considerable new influence over newsworthy topics by getting much faster exposure from Technorati directly through the AP." From: Eric Ward And Public Relations execs all over the country have the largest collective panic attack ever... Eric ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> New Yahoo! Weather Report http://www.ysearchblog.com/archives/000306.html Essentials: Announced last night by the Yahoo! Search Blog, expect there to be changes in your Yahoo! rankings since last weekend. The blog entry mentions the email feedback mechanism normally associated with the Yahoo! Search weather report has been retired in favor of a simple form. The form limits your message to 6 lines of text, 40 characters each. Subjects are broken into general feedback, suggestions for improvement and technical problems. ----------------------------------------------------------------- ==> Sitemaps Team Comments On Links http://sitemaps.blogspot.com/2006/05/live-in-our-hometown.html Essentials: The Google Sitemaps team posted to their blog in response to a question at SearchEngineWatch Seattle. Interestingly, they note that links from bad neighborhoods do not harm a site's rankings, only links to bad neighborhoods. It has long been theorized that links from bad neighborhoods do cause ranking problems and this goes against conventional thinking. Link networks often populate quality content sites with paid text links as part of their program. If at all possible, Google obviously wouldn't want to remove quality content from their search engine. One solution is to make outbound links from quality sites that sell links worth nothing towards building rankings for destination sites. http://www.mattcutts.com/blog/text-links-and-pagerank We've heard this from Matt Cutts before: "Link-selling sites can lose their ability to give reputation (e.g. PageRank and anchortext)." If a link from such a site loses it's ability to transfer PageRank, it can make sense that it doesn't harm a site's PageRank either. But that is not a foregone conclusion. The information comes from the Sitemaps team, and not Matt Cutts' anti-spam force. In the above entry by Matt, he recommends the use of the "nofollow" link attribute to safely purchase links purely for traffic purposes. This infers links from bad neighborhoods indeed can harm a site's rankings in Google. Perhaps Matt implies this to deter link buying, but the advice is good insofar as links from bad neighborhoods also raises the profile of sites that eventually would come under scrutiny by Google. It can also be assumed that text links from bad neighborhoods can harm a site's rankings in other major search engines than Google. ----------------------------------------------------------------- ==> Alert Services On AdWords Pricing And Activity http://blog.searchenginewatch.com/blog/060529-131129 Essentials: New alert services will email reports on the highest earning keywords, useful to AdSense publishers, and email alerts to advertisers when new ads appear for keywords. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Detlef Johnson. SearchReturn and Detlef Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Detlef Johnson. All Rights Reserved. -----------------------------------------------------------------