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SearchReturn Discussion List
"Understanding Internet Search Technology"
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Moderator: Published by:
Detlef Johnson SearchReturn
http://www.searchreturn.com
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May 23, 2006 SearchReturn Issue #065
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.....IN THIS DIGEST.....
// -- ESSENTIAL NEWS -- //
"Microsoft ODP Description Disallow"
"New Google Click-to-play Video Ads"
"Google Class Action Settlement Email"
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// -- ESSENTIAL NEWS -- //
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==> Microsoft ODP Description Disallow
http://www.seroundtable.com/archives/003852.html
Essentials: Right on the heels of discussion regarding Google
showing ODP descriptions in search results, (versus your own Meta
Description), Microsoft has responded with a "NOODP" Meta tag
they purport to adhere to. Perhaps with the widespread use of the
tag, other search engines will follow suit.
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==> New Google Click-to-play Video Ads
http://www.searchreturn.com/digest/refs065.shtml
Essentials: Remaining out front of the major search engine ad
platforms, Google's AdWords announced new support of video ads.
The new format is rolling out in the US, Canada and Japan to
start. The click-to-play ads will need to compete for position in
ad rankings with image and text ads in the same way as these
other formats, (click-thru-rate determines a quality factor
calculated for rankings as much as higher bid amounts).
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==> Google Class Action Settlement Email
http://www.seroundtable.com/archives/003858.html
Essentials: Last week, Google sent all advertisers details about
their settlement with Lane's Gifts and Collectibles, and the
class action which resulted from that case. With respect to most
advertisers the settlement is not nearly adequate, and many
appear to be leaing towards opting out. Details and links to
lively forum discussion are available at SERoundtable.
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Copyright 2006 Detlef Johnson. All Rights Reserved.
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