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Issue #065: Class Action Settlement

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Detlev Johnson                                       SearchReturn
               http://www.searchreturn.com
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May 23, 2006                              SearchReturn Issue #065
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                   .....IN THIS DIGEST.....

// -- ESSENTIAL NEWS -- //

            "Microsoft ODP Description Disallow"
            "New Google Click-to-play Video Ads"
            "Google Class Action Settlement Email"

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// -- ESSENTIAL NEWS -- //

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==> Microsoft ODP Description Disallow

http://www.seroundtable.com/archives/003852.html

Essentials: Right on the heels of discussion regarding Google
showing ODP descriptions in search results, (versus your own Meta
Description), Microsoft has responded with a "NOODP" Meta tag
they purport to adhere to. Perhaps with the widespread use of the
tag, other search engines will follow suit.

 

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==> New Google Click-to-play Video Ads

http://www.searchreturn.com/digest/refs065.shtml

Essentials: Remaining out front of the major search engine ad
platforms, Google's AdWords announced new support of video ads.
The new format is rolling out in the US, Canada and Japan to
start. The click-to-play ads will need to compete for position in
ad rankings with image and text ads in the same way as these
other formats, (click-thru-rate determines a quality factor
calculated for rankings as much as higher bid amounts).

 

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==> Google Class Action Settlement Email

http://www.seroundtable.com/archives/003858.html

Essentials: Last week, Google sent all advertisers details about
their settlement with Lane's Gifts and Collectibles, and the
class action which resulted from that case. With respect to most
advertisers the settlement is not nearly adequate, and many
appear to be leaing towards opting out. Details and links to
lively forum discussion are available at SERoundtable.

 

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