----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- April 25, 2006 SearchReturn Issue #057 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- ESSENTIAL NEWS -- // "Ask CEO Hired By Microsoft" "Yahoo! Update" "Google Cache Proxy Explained" "Online Advertising Growth" "TrueLocal Traffic Estimator" "SMA-NA Launches New Design" ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Ask CEO Hired By Microsoft http://battellemedia.com/archives/002515.php Essentials: The former CEO of Ask, Steven Berkowitz, has been tapped by Microsoft to assist their search effort. This news arrived Friday so the weekend had a chance to minimize media fallout. There was speculation about who will fill Steve's shoes, and Jim Lanzone appears to have been identified for taking up the reins at Ask. John Battelle has an interview with Jim Lanzone, in which he discloses how Ask will continue its path. ----------------------------------------------------------------- ==> Yahoo! Update http://www.ysearchblog.com/archives/000294.html Essentials: Yahoo! updated its index last week. If you haven't looked at your Yahoo! rankings in a while, now would be a good time to check for changes. Yahoo! also mentions that improvements to the indexing system have caused frequent changes recently. ----------------------------------------------------------------- ==> Google Cache Proxy Explained http://www.mattcutts.com/blog/crawl-caching-proxy/ Essentials: After the news broke about Google's Mediabot supplementing the cache crawl, Matt Cutts clears the air and posts about how it works. It rolled out with the recent BigDaddy update, and is intended to save bandwidth. Google crawlers also may make better use of gzip encoding, a compression algorithm for HTTP that supporting (browser) software can automatically deflate on the client-side after transfer. These changes save bandwidth. ----------------------------------------------------------------- ==> Online Advertising Growth http://news.com.com/2100-1024_3-6063323.html Essentials: Online advertising increased by 30% in 2005 according to the IAB and PricewaterhouseCoopers. Search marketing captured 41% of the advertising dollars spent online, the largest share of the revenue pie. Growth is expected to continue throughout 2006. ----------------------------------------------------------------- ==> TrueLocal Traffic Estimator https://www.truelocal.com/press/release/20060426a.htm Essentials: Look for a release tomorrow that TrueLocal has launched a traffic estimator. Advertisers can use a zip-code and search term combination for information about TrueLocal traffic from the previous month. Included is map clicks, (including driving directions), listing views and phone calls in relation to the most popular categories and the nearest zip-codes matching the query. ----------------------------------------------------------------- ==> SMA-NA Launches New Design http://www.sma-na.org Essentials: The Search Engine Marketing Association started life in reaction to the American focus of SEMPO, and wants to be more inclusive of nations worldwide. The North American division of the group has a new logo design and fresh website after more than a year online. "The new SMA-NA website has been designed as a portal to resources, news and information; it reflects our commitment and support of individuals working in the field of search engine marketing." ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Detlef Johnson. SearchReturn and Detlef Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Detlef Johnson. All Rights Reserved. -----------------------------------------------------------------