----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- April 20, 2006 SearchReturn Issue #056 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- ESSENTIAL NEWS -- // "AdSense Robot Supplements Google Cache" "Search Firm Reportedly Banned" "Google Enterprise Search Update" "SimplyHired Attracts Fox" ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> AdSense Robot Supplements Google Cache http://blog.searchenginewatch.com/blog/060419-094701 Essentials: Discovered by Greg Boser and later confirmed by Matt Cutts of Google, AdSense partners are seeing the relevancy robot used to target ads for pages is populating Google's cache index. Google's cache is separate from the search Web index. There is no ranking or indexing benefit for publishers running AdSense. Speculation whether an otherwise ignored page, or new pages, can get indexed by Google quicker when running AdSense has been denied. Google has explicitly shunned Paid Inclusion, although Google is known to change course when it suits them, such as with clutter and ads on the Google homepage, chat and portal-like personalization rather than directing users to outside sites. ----------------------------------------------------------------- ==> Search Firm Reportedly Banned http://www.threadwatch.org/node/6276 Essentials: A major British Search firm has experienced indexing trouble in Google. There was speculation that it was the result of Google banning, though it appeared not to be true. At the WebmasterWorld conference in Boston, Aaron Wall reports that Matt Cutts of Google confirmed they have been banned during a site review panel. ----------------------------------------------------------------- ==> Google Enterprise Search Update http://news.com.com/2100-1038_3-6062593.html Essentials: Borrowing a term normally associated their SERPs, Google rolled out "Google Onebox for Enterprise." Google makes a small fraction of its revenue from sales of enterprise search products, though it represents a reasonably important venture for the Web search giant. They have teamed up with Oracle, SalesForce and Cisco to better compete against competition in the space mainly coming from FAST and IBM. ----------------------------------------------------------------- ==> SimplyHired Attracts Fox http://blog.searchenginewatch.com/blog/060419-123010 Essentials: SimplyHired, a relatively new job search engine has attracted investment by Fox Interactive. News Corporation, which owns Fox Interactive, has made significant investments lately in Internet sites, most notably MySpace. They've placed a board member with SimplyHired, and this is their first foray into the world of search. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------