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Issue #054: German SEO
----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- April 13, 2006 SearchReturn Issue #054 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- NEW DISCUSSION -- // "German SEO" ~ Kelly Blazes // -- ESSENTIAL NEWS -- // "Google Calendar" "New AdWords API Fees" "New Ranking Findings" "DNS Cache Poisoning" ----------------------------------------------------------------- // -- NEW DISCUSSION -- // ----------------------------------------------------------------- Topic ==> German SEO From: Kelly Blazes Hi Everyone, We are working with a client who is developing a Web site in German and would like to optimize it for German search engines. We have been researching global SEO tactics and while it seems that all the fundamentals; keyword density, link popularity, Meta data, etc. are basically the same, we have come up with the following questions: - How important is it for the German Web site to be hosted by a German company? Our client owns their domain (.DE), but it would be much more convenient to host the files on an American server. Would search engines notice, and/or care? We heard that hosting is one of the issues that will affect rankings. - Does anyone know of any good keyword tools for German keyword research? We found the following one at http://www.keyworddiscovery.com/ but don't know how good they are. - Are there any other fundamental differences that one should consider when optimizing a German site? Any info would be most appreciated. And we'll be sure to share any helpful tips after going through the process. Thanks a lot! Kelly Blazes SEO Strategist KUMA Interactive ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Google Calendar http://searchenginewatch.com/searchday/article.php/3598681 Essentials: Google launches its long anticipated calendar service. Users require a Google free account to sign up. One feature called "quick add" allows you to type natural language instructions and the system schedules your appointment when it interprets that you mean to schedule something. Once you get familiar with how this works, it could certainly save time and be a difficult feature for competitors to match. The new service has strong ties to Gmail with email alerts and the scheduling text recognition feature provides options to add events to your calendar from Gmail messages. ----------------------------------------------------------------- ==> New AdWords API Fees http://blog.searchenginewatch.com/blog/060412-100340 Essentials: Google is commercialising the AdWords API. Use of the API remains free until July 1 2006, after which companies that produce commercial products for AdWords management will pay a $0.25 fee for each block of 1,000 actions. ----------------------------------------------------------------- ==> New Ranking Findings http://news.bbc.co.uk/2/hi/technology/4900742.stm Essentials: Another rankings study released by Jupiter Research reinforce the previous findings that searchers are becoming more skillful, and that the importance of ranking in top results is increasingly getting vital for traffic. Full coverage in SearchDay provides additional details. http://searchenginewatch.com/searchday/article.php/3598011 ----------------------------------------------------------------- ==> DNS Cache Poisoning http://blog.searchenginewatch.com/blog/060411-085559 Essentials: The DNS Cache Poisoning site hijacking trick has been around since 1993, and is becoming more prevalent now that it is affecting search marketing. A number of hosting companies are vulnerable, and a recursive domain resolution DNS configuration is to blame. A hacker basically "births" into your DNS cache by submitting requests and hammering random responses until one matches. The more sophisticated hacker can correctly spoof a response (which does not raise alarms at the host provider). Once this is accomplished, a redirect can effectively be inserted to hijack traffic. ----------------------------------------------------------------- Stay Tuned. 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