Handpicked Search Industry Headlines And Posts
Issue #054: German SEO
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"Understanding Internet Search Technology"
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April 13, 2006 SearchReturn Issue #054
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.....IN THIS DIGEST.....
// -- NEW DISCUSSION -- //
"German SEO"
~ Kelly Blazes
// -- ESSENTIAL NEWS -- //
"Google Calendar"
"New AdWords API Fees"
"New Ranking Findings"
"DNS Cache Poisoning"
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// -- NEW DISCUSSION -- //
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Topic ==> German SEO
From: Kelly Blazes
Hi Everyone,
We are working with a client who is developing a Web site in
German and would like to optimize it for German search engines.
We have been researching global SEO tactics and while it seems
that all the fundamentals; keyword density, link popularity, Meta
data, etc. are basically the same, we have come up with the
following questions:
- How important is it for the German Web site to be hosted by a
German company?
Our client owns their domain (.DE), but it would be much more
convenient to host the files on an American server. Would search
engines notice, and/or care? We heard that hosting is one of the
issues that will affect rankings.
- Does anyone know of any good keyword tools for German keyword
research?
We found the following one at http://www.keyworddiscovery.com/
but don't know how good they are.
- Are there any other fundamental differences that one should
consider when optimizing a German site?
Any info would be most appreciated. And we'll be sure to share
any helpful tips after going through the process.
Thanks a lot!
Kelly Blazes
SEO Strategist
KUMA Interactive
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// -- ESSENTIAL NEWS -- //
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==> Google Calendar
http://searchenginewatch.com/searchday/article.php/3598681
Essentials: Google launches its long anticipated calendar
service. Users require a Google free account to sign up. One
feature called "quick add" allows you to type natural language
instructions and the system schedules your appointment when it
interprets that you mean to schedule something. Once you get
familiar with how this works, it could certainly save time and be
a difficult feature for competitors to match. The new service has
strong ties to Gmail with email alerts and the scheduling text
recognition feature provides options to add events to your
calendar from Gmail messages.
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==> New AdWords API Fees
http://blog.searchenginewatch.com/blog/060412-100340
Essentials: Google is commercialising the AdWords API. Use of the
API remains free until July 1 2006, after which companies that
produce commercial products for AdWords management will pay a
$0.25 fee for each block of 1,000 actions.
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==> New Ranking Findings
http://news.bbc.co.uk/2/hi/technology/4900742.stm
Essentials: Another rankings study released by Jupiter Research
reinforce the previous findings that searchers are becoming more
skillful, and that the importance of ranking in top results is
increasingly getting vital for traffic. Full coverage in
SearchDay provides additional details.
http://searchenginewatch.com/searchday/article.php/3598011
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==> DNS Cache Poisoning
http://blog.searchenginewatch.com/blog/060411-085559
Essentials: The DNS Cache Poisoning site hijacking trick has been
around since 1993, and is becoming more prevalent now that it is
affecting search marketing. A number of hosting companies are
vulnerable, and a recursive domain resolution DNS configuration
is to blame. A hacker basically "births" into your DNS cache by
submitting requests and hammering random responses until one
matches. The more sophisticated hacker can correctly spoof a
response (which does not raise alarms at the host provider). Once
this is accomplished, a redirect can effectively be inserted to
hijack traffic.
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