I-Search #053: Orion

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Detlef Johnson                                       SearchReturn
               http://www.searchreturn.com
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April 11, 2006                            SearchReturn Issue #053
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                   .....IN THIS DIGEST.....

// -- MODERATOR COMMENT -- //

           "News"
                     ~ SearchReturn

// -- ESSENTIAL NEWS -- //

           "Google Acquires Search Innovator"
           "SearchKing Regains PageRank"
           "Google Local Ad Serving"
           "Chinese Agencies Complain"
           "Click Fraud Woes"
           "New MSN Search Services"
           "YPN Launches Blog"

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// -- MODERATOR COMMENT -- //

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Hello everyone,

There's lots of Essential News today, and your humble moderator
will be revisiting these headlines with more comments filling in
for Danny Sullivan on WebmasterRadio's SearchCast today. Tune in
11:30am or 2:00pm (EDT) at http://www.webmasterradio.fm to check
out the live (or delayed) stream. The podcast is also a popular
format. Future dates for backing Danny is planned for, starting
when he visits Toronto for Search Engine Strategies late April.
SearchCast is a great way to get the current news via audio over
the Web, and listening live or fetching the podcast is highly
recommended.

Stay tuned,
-SearchReturn


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// -- ESSENTIAL NEWS -- //

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==> Google Acquires Search Innovator

http://blog.searchenginewatch.com/blog/060410-075616

Essentials: A 26 year old search innovator with an engine called
Orion has been hired by Google. The engine created by Ori Allon
generates search results that contain snippets of text from
matching pages, including additional snippets of related matches
automatically. Other search engines (and some businesses) have
expressed interest in Orion. The search results are intended to
resolve the query in such a way that the searcher either gets
enhanced references to pages with related matches, or snippet
text in results is adequate and the need to click is reduced.

 

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==> SearchKing Regains PageRank

http://forums.searchenginewatch.com/showthread.php?t=11004

Essentials: SearchKing, a high PageRank site that began selling
links, even promoting the transfer of PageRank from its score,
had its PageRank diminished by Google several years ago. The site
owner, Bob Massa, filed a lawsuit against Google citing unfair
business practices but lost the case. Since then, SearchKing has
had no PageRank until recently. This indicates that quality sites
which hold value for search users can regain PageRank even afeter
a demotion. Patience may be required.

 

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==> Google Local Ad Serving

http://money.cnn.com/2006/04/06/technology/googsf_reut/index.htm

Essentials: EarthLink and Google have won the San Francisco free
WiFi contract. The new network will be ad supported by Google,
providing Google the test bed for serving local ads in real-time.
User location will be tracked to within the location of local
businesses and the Google platform can ideally serve users ads by
these businesses.

 

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==> Chinese Agencies Complain

http://directmag.com/news/4-10-06-Chinese-search-marketing/

Essentials: Major engines have regularly contact big advertisers
directly without much concern of client/agency relationships.
This practice started because major agencies were unaware of
search marketing, and the only way search engines could promote
their search advertising is with direct contact. There may be
customary rules in China that make this particularly offensive to
Chinese agencies, (although it is considered a bad practice all
over the world). Only recently have search engines begun working
closely with agencies, and agencies experience mixed results.
Engines often cite a previous relationship, (which could include
unanswered email), when an agency brings a complaint.

 

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==> Click Fraud Woes

http://news.zdnet.com/2100-9588_22-6059181.html

Essentials: Click Fraud has been in headlines in a number of
major newspapers, including a story in The Wall Street Journal.
The search engines have done an excellent job minimizing the
issue while advertisers are generally unprepared. This recent
story has does a good job of highlighting the problem again, with
quotes from several industry professionals and the search engines
Google and Yahoo!.

 

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==> New MSN Search Services

http://www.pcworld.idg.com.au/index.php/id;4484241;fp;2;fpid;1

Essentials: Rounding out its competitive search product line,
Microsoft is preparing to launch shopping and an academic search
service to its Windows Live	front end. Launch dates for Microsoft
are intended for later this year in time for the Christmas
shopping season. There is ample reason to be skeptical. The
company is well known to delay launches of Windows, including the
latest version. Vista (originally named Longhorn) is delayed past
the Christmas season upsetting computer manufacturers with a loss
of important revenue opportunity.

 

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==> YPN Launches Blog

http://blog.searchenginewatch.com/blog/060410-102414

Essentials: Yahoo! has been testing Yahoo! Publisher Network in
beta form since last September. Now the service publishes a blog
dedicated to the service. There have been some concerns about the
relevancy matching of the ads, and Yahoo! has worked recently to
improve relevancy.

 

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