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		<p><span class="textbox">Issue #052: <b>Social Search</b></span></p>
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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
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April 06, 2006                            SearchReturn Issue #052
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                   .....IN THIS DIGEST.....

// -- ESSENTIAL NEWS -- //

           "Yahoo! Improves MyWeb"
           "New AdWords Prefs"
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==> Yahoo! Improves MyWeb

http://www.ysearchblog.com/archives/000283.html

Essentials: Social Search is a primary Yahoo! differentiator they
hope over time will become essential to a large population of
search users. Commercial noise on the Web makes search imperfect
as an application that Social Search can go a long way towards
using the search community to refine results and make commercial
noise a much smaller problem. You now can search through sites
that have been searched and bookmarked by not only your contacts,
but all public bookmarks by others including experts.

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==> New AdWords Prefs

http://blog.searchenginewatch.com/blog/060404-125026

Essentials: Now Advertisers with AdWords can choose preferences
for positioning, although the new control may dramatically lower
impressions. The new preferences do not appear to influence your
AdRank, but when your natural AdRank falls within your preference
settings, your ad will appear, (otherwise it will not). This is a
way for advertisers to fine tune their impressions to only those
spots they want when they have evidence they get better results.
It is also a way for Google to provide the missing control
advertisers get with the competing Yahoo! system that provides
full control over ranking.

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