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Issue #050: Trademark Trial

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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March 30, 2006                            SearchReturn Issue #050
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                   .....IN THIS DIGEST.....

// -- FEATURED POST -- //

           "Google Rankings Suit"
                    ~ Eric Ward

// -- ESSENTIAL NEWS -- //

           "Pending Trademark Trial"
           "UK Spend Up 79%"

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// -- FEATURED POST -- //

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"Any business (like KinderStart) that relies on a free search
engine listing it doesn't control for 80% of its revenue should
really put some energy into developing a real marketing plan and
moving some eggs into additional baskets."

From: Eric Ward 

Amen. When I first started doing this, Google didn't exist, and
Larry and Sergey hadn't even applied to Stanford yet. They were
teenagers. The challenge is being forceful with clients to help
educate them as to the non-SEO benefits of link building,
publicity, and online marketing. I ask every client who suggests
a specific tactic this question: Is your primary reason for
wanting to do this because you think YAG (YahooAltaVistaGoogle)
will reward you for it? If they answer yes, I suggest some couch
time.

Eric

EricWard.com
Holistic Link Development
Content Publicity Strategies
First link requested on December 19, 1993, and it's still there.

 

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// -- ESSENTIAL NEWS -- //

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==> Pending Trademark Trial

http://news.com.com/2100-1024_3-6055768.html

Essentials: Key to trademark law is the concept of consumer
confusion. If two entities use a mark, how does it affect the
consumer? The court may find search results for registered marks
is an area where consumer confusion exists, especially with
regards to Sponsored Listings.

 

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==> UK Spend Up 79%

http://blog.searchenginewatch.com/blog/060329-124605

Essentials: This fast paced growth for 2005 far exceeds what has
been seen in the US. The UK tends to lead or indicate trends for
all of Europe. You can expect all European nations would report
fast growth for 2005 with similar numbers.

 

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