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Issue #050: Trademark Trial
----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- March 30, 2006 SearchReturn Issue #050 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- FEATURED POST -- // "Google Rankings Suit" ~ Eric Ward // -- ESSENTIAL NEWS -- // "Pending Trademark Trial" "UK Spend Up 79%" ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- "Any business (like KinderStart) that relies on a free search engine listing it doesn't control for 80% of its revenue should really put some energy into developing a real marketing plan and moving some eggs into additional baskets." From: Eric Ward Amen. When I first started doing this, Google didn't exist, and Larry and Sergey hadn't even applied to Stanford yet. They were teenagers. The challenge is being forceful with clients to help educate them as to the non-SEO benefits of link building, publicity, and online marketing. I ask every client who suggests a specific tactic this question: Is your primary reason for wanting to do this because you think YAG (YahooAltaVistaGoogle) will reward you for it? If they answer yes, I suggest some couch time. Eric EricWard.com Holistic Link Development Content Publicity Strategies First link requested on December 19, 1993, and it's still there. ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Pending Trademark Trial http://news.com.com/2100-1024_3-6055768.html Essentials: Key to trademark law is the concept of consumer confusion. If two entities use a mark, how does it affect the consumer? The court may find search results for registered marks is an area where consumer confusion exists, especially with regards to Sponsored Listings. ----------------------------------------------------------------- ==> UK Spend Up 79% http://blog.searchenginewatch.com/blog/060329-124605 Essentials: This fast paced growth for 2005 far exceeds what has been seen in the US. The UK tends to lead or indicate trends for all of Europe. You can expect all European nations would report fast growth for 2005 with similar numbers. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Detlef Johnson. SearchReturn and Detlef Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Detlef Johnson. All Rights Reserved. -----------------------------------------------------------------