----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- March 28, 2006 SearchReturn Issue #049 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- FEATURED POST -- // "Google Rankings Suit" ~ Stacy Williams // -- CONTINUING DISCUSSION -- // "Google Rankings Suit" ~ Lee Odden // -- ESSENTIAL NEWS -- // "Google BigDaddy Complete" ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- "After all, we'd be making a lot more money if everyone with Internet access told everyone else with Internet access to come and visit us. Think it'll work?" From: Stacy Williams To address Jennifer's question about the lawsuit: "Think it'll work?" ...heck no! It had better not work or all the search engines will be out of business and so will we search marketers. To paraphrase something Danny Sullivan said after the Florida update had everyone in a tizzy, crying over lost revenue... any business (like KinderStart) that relies on a free search engine listing it doesn't control for 80% of its revenue should really put some energy into developing a real marketing plan and moving some eggs into additional baskets. Stacy Williams Prominent Placement Strategic Search Marketing http://www.prominentplacement.com ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- From: Lee Odden Excellent point Jennifer! I wonder to what degree this (frivolous in my opinion) lawsuit is a PR tactic for either the lawyer who filed it or the web site itself? Interestingly, a commenter on a blog post I wrote about this silly issue said it took him about 5 minutes to find Casino ads, Diet Pill ads, Drugs and Piercing ad. Not illegal or in conflict with Google webmaster guidelines, but hardly content for a site that is allegedly focused on resources for children. Lee Odden TopRank Online Marketing http://www.toprankresults.com http://www.toprankblog.com ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Google BigDaddy Complete http://www.seroundtable.com/archives/003548.html Essentials: BigDaddy heralds a major change in the Google search infrastructure. The essential index of the new update has been available for some time, previously accessible by three IP addresses. Many search industry professionals have been checking search at the IPs for indications of what may come regarding their positions. Google postpones publishing major changes while taking the time to test them for quality. The quality test is not entirely over, as the team will respond to webmaster concerns. There will likely be minor changes for approximately a week more. The BigDaddy update incorporates a number of fixes for esoteric technical problems and operates on fresher crawl data. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Detlef Johnson. SearchReturn and Detlef Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Detlef Johnson. All Rights Reserved. -----------------------------------------------------------------