----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- March 16, 2006 SearchReturn Issue #046 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- ESSENTIAL NEWS -- // "Google Must Comply" "Search From Desktop View" "Google Payment System" "Impression Fraud" "New SEMPO Board" ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Google Must Comply http://www.cnn.com/2006/TECH/internet/03/14/google.hearing.ap/ Essentials: The judge, wary of harming the search giant, still requires Google to turn over a diminished count of records. Not willing to make a ruling that would give search users pause before entering queries, the judge is specifically concerned about forcing Google to surrender search terms. The legal arguments in this case favor the DOJ. However Google, (and all major search engines), would be harmed if users thought their queries might be subject to government surveillance. Diminished record counts are seen as the compromise. It remains unclear how the ACLU will respond. They may request records in turn now that the judge has given the government a veritable victory against Google. ----------------------------------------------------------------- ==> Search From Desktop View http://googleblog.blogspot.com/2006/03/stay-in-ctrl-ctrl.html Essentials: A new shortcut for Google Desktop search, which is no longer considered beta, will open a search field on your desktop view which puts Google in valuable screen real estate. Microsoft has a history of steadfastly controlling OEM desktop views for new Windows machines only allowing favorable icons. This was known as "sand-trapping" newbie users into services run by Microsoft (or subservient partners). The DOJ now has rules to limit Microsoft on some ways, and Google's move potentially inserts Google into the most valuable real estate of the screen. OEMs can choose to ship with Google Desktop Search previously installed, making Google immediately available. ----------------------------------------------------------------- ==> Google Payment System http://blog.searchenginewatch.com/blog/060315-103809 Essentials: Google Base is the first area that will allow people to make and accept online payment through Google Payments. This represents a threat to a number of firms, most notably eBay (owner of PayPal). The system reportedly accepts mostly all forms of payment except PayPal. Barry Schwartz is testing the system and provides screenshots and a rundown of the first rendition. ----------------------------------------------------------------- ==> Impression Fraud http://www.searchreturn.com/digest/refs046.shtml Essentials: Google is not the only advertising platform that uses an ad ranking system based on CTR. MSN uses it, and Yahoo! has plans to offer it later this year. Impression fraud, an esoteric blackhat move, gains mainstream press for the first time. The idea behind impression fraud is to prepare ads, holding them on pause, then flooding your keyword buys with false impressions. Your competitors CTRs will quickly drop. Once you release your ads shortly after, it can cost you less for your desired rank, and will be easier to obtain higher positions that you want. It can also be hidden from being detected with near absolute anonymity, and is just about impossible to thwart against. ----------------------------------------------------------------- ==> New SEMPO Board http://blog.searchenginewatch.com/blog/060314-092502 Essentials: Congratulations to the newly elected SEMPO board. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? 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