----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- March 9, 2006 SearchReturn Issue #044 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- MODERATOR COMMENT -- // "SES Session Audio" ~ SearchReturn // -- ESSENTIAL NEWS -- // "Click Fraud Settlement" "Live.com Goes Beta" ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- ==> SES Session Audio Hello everyone, The good folks at WebmasterRadio.fm were able to capture the keynote with Barry Diller, and they also managed to capture three sessions. If you haven't had the chance to visit a Search Engine Strategies conference, the following audio links will give you a sense of what panels are like. A lot of great ideas can be heard, although it can be difficult to fully comprehend the subject matter without actually seeing the visual aide. The file sizes are large due to the length of session audio. Broadband required... http://media.webmasterradio.fm/episodes/audio/2006/SC030106.mp3 *Link Building Strategies* (Includes your humble moderator) http://media.webmasterradio.fm/episodes/audio/2006/SC030206.mp3 *Now and Future* (Search Advertising track) http://media.webmasterradio.fm/episodes/audio/2006/SC030306.mp3 *Evening Forum* (With Danny Sullivan) Enjoy! ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Click Fraud Settlement http://news.com.com/2100-1030_3-6047717.html Essentials: A $90 million dollar settlement by Google is not the final word, however, it certainly shows the seriousness of this issue. Click fraud was noted in the filing papers when Google initially went public. It is a problem that can erode confidence in the search advertising medium. These low quality links threaten the current infrastructure because they cannot fully be detected when sophisticated tactics are used to hide it. Every search advertiser is affected by it generally to the degree that their industry is competitive in nature. ----------------------------------------------------------------- ==> Live.com Goes Beta http://news.com.com/2100-1032_3-6046584.html Essentials: After announcing they will catch Google in terms of relevancy within six months, nearly a year later, MSN Search looks a lot like Google did in 1999. Microsoft's big initiative with Live as a search enabled portal was soft launched just prior to the Holidays. It sports the word: Beta. It looks like from comments about Live that it will remain in Beta for as lengthy a period of time as Google is known to publish near complete services in Beta form. The slider scroll for search results in Live is one different way to display the information. There are users known to appreciate pagination (page 1, 2, 3...) so they can navigate deep into the result set. These users are suspicious that the top results are paid for, or are there by virtue of some other nefarious means. Not all search users will like the Live slider scroll. ----------------------------------------------------------------- Stay Tuned. Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Detlef Johnson. SearchReturn and Detlef Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Detlef Johnson. All Rights Reserved. -----------------------------------------------------------------