----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Detlef Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- January 31, 2005 Issue #034 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- MODERATOR COMMENT -- // "Dick Cheney: Confidential" ~ SearchReturn // -- FEATURED POST -- // "Not For Profit SEO" ~ Stacy Williams // -- CONTINUING DISCUSSION -- // "Not For Profit SEO" ~ Lee Odden ~ Debra Mastaler // -- ESSENTIAL NEWS -- // "Google Flip Flops" "Search Conversion Rate High" ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- Hello everyone, Here's something you might find amusing. If you don't know comedian Harry Shearer, he played the drummer in Spinal Tap, writes for Simpsons and Saturday Night Live. His radio show (Le Show) is broadcast on a NPR affiliate out of Santa Monica. He regularly does impersonations. In his January 22nd show, he did a skit called "Dick Cheney: Confidential," where he plays the Vice President, (and all the other voices), in a satire slam on NSA warrantless wiretapping. The skit has Dick Cheney confronting Nancy Pelosi with her Yahoo! search activity. Be advised the material contains semi-adult themes. http://www.searchreturn.com/digest/refs034.shtml Stay tuned. -SearchReturn ----------------------------------------------------------------- // -- FEATURED POST -- // ----------------------------------------------------------------- ==> TOPIC: NOT FOR PROFIT SEO "Can anyone tell me if the engines allow non-profit organizations to participate in their PPC programs free of charge? If yes, can you point me to an URL for more info?" From: Stacy Williams Debra, Google does allow some non-profits to advertise for free through their Google Grants program. http://www.google.com/grants/index.html We've used this for our pro bono client the Atlanta Children's Shelter and it worked great. Last I looked, Yahoo did not have a similar program... but they should! Are you listening, Yahoo?!? Stacy Williams Prominent Placement Strategic Search Marketing http://www.prominentplacement.com ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> TOPIC: NOT FOR PROFIT SEO From: Lee Odden Hi Debra, When I was in discussion with the Carter Foundation to provide SEO services, they mentioned that Google was providing them with all the PPC budget they wanted. Lee Odden TopRank Online Marketing http://www.toprankresults.com http://www.marketingblog.com ----------------------------------------------------------------- ==> NOT FOR PROFIT SEO "Google was providing them with all the PPC budget they wanted." From: Debra Mastaler LOL - well I know this particular non-profit would "lust" after an unlimited PPC budget as well! Thanks for the info. Thanks to you as well Stacy. You and I have talked about the Children's Shelter in the past, it's a good thing you and Matt are doing! Debra. ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Google Flip Flops http://blog.outer-court.com/files/google-censor-cache.jpg Essentials: Someone will create a Google Flip Flops logo, or Google will rollout something else not related to search. The early Google made fun that they would focus on search and leave things like chat software to others. They also had an open view about the democracy of the Web. In light of Google China and censorship, the text captured by this screenshot disappeared from Google just like the chat comment. The more things change, the more they stay the same. Danny's got a very revealing comparison of a [tiananmen] Google China Image search. http://blog.searchenginewatch.com/blog/060130-080248 Meet the new boss, same as the old boss. Danny has rightly added that if Google is excluding results to appease the Chinese government, they are doing it so they can make money in the rapidly growing market. He calls it a form of paid exclusion; a sort of reverse paid inclusion. The argument has a very serious side. The federal government is interested in holding hearings to determine whether a law should be enacted that regulates American search companies who profit by complying with regimes sees as problem human rights violators. http://politics.slashdot.org/article.pl?sid=06/01/27/2041229 ----------------------------------------------------------------- ==> Search Conversion Rate High http://www.searchreturn.com/digest/refs034.shtml Essentials: The firm known for tracking finds that search engine referrals convert at a rate twice that of other sources. This comes fast on the heels of news about the head of marketing for FTD that was replaced because of 2005 decisions to forego search marketing, missing sales expectations as a result. http://blog.searchenginewatch.com/blog/060127-000657 ----------------------------------------------------------------- Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Detlef Johnson. SearchReturn and Detlef Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Detlef Johnson. All Rights Reserved. -----------------------------------------------------------------