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Issue #033: Not For Profit SEO

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                    SearchReturn Discussion List
             "Understanding Internet Search Technology"
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Moderator:                                          Published by:
Disa Johnson                                       SearchReturn
               http://www.searchreturn.com
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January 26, 2005                                       Issue #033
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                   .....IN THIS DIGEST.....

// -- NEW DISCUSSION -- //

           "Not For Profit SEO"
                     ~ Debra Mastaler

// -- CONTINUING DISCUSSION -- //

           "First Amendment"
                     ~ SearchReturn

// -- ESSENTIAL NEWS -- //

           "AdWords Desktop Application"

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// -- NEW DISCUSSION -- //

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==> TOPIC: NOT FOR PROFIT SEO

From: Debra Mastaler 

Can anyone tell me if the engines allow non-profit organizations
to participate in their PPC programs free of charge? If yes, can
you point me to an URL for more info?

Thanks in advance for the help!

 

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// -- CONTINUING DISCUSSION -- //

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==> TOPIC: FIRST AMENDMENT

"The other search engines gave data to the government, though not
necessarily everything that was asked. Statements reiterated that
no private information was shared, and they generally related
having a cooperative attitude with the DOJ. Why would Google not
provide these records then?"

From: SearchReturn 

Although the case was made last issue that Google would be
concerned about waning profits from adult content advertising,
they have another incentive to deny helping the DOJ's case for
COPA enforcement. Regardless whether the governement is actually
seeking personally identifiable information or not, the perception
that Google is cooperating seems to be enough to goose Google
users away from using the service. A poll published by the
Ponemon Institute, (available via SearchEngineWatch), shows user
loyalty is very sensitive to privacy issues.

http://www.searchreturn.com/digest/refs033.shtml

Perhaps users of Yahoo!, AOL and MSN have a higher tolerance than
Google users when it comes to privacy concerns. They engage
services at these portals, including full ecommerce transactions,
where more personal information is required. Google is only now
beginning to offer personalized services such as those typical of
Internet Portals. The motivation behind them offering these
services? Google wants to collect more data, adding more personal
identifying detail, for improving their own Internet Portal
experience for you. They want to target advertising better too.

It was noted that not all the data the DOJ requested was actually
handed over by the search engines that cooperated. This was
because the request was broad and possibly naive in some ways. If
the DOJ request was invasive to the privacy rights of Americans,
the current domestic surveillance issue provoked a response by
Senator Patrick Leahy, (member of the Judiciary Committee), to
inquire about the specifics regarding what was asked and how the
DOJ intends to use the information.

http://leahy.senate.gov/press/200601/012506.html

Attorney General Alberto Gonzales has publicly insisted the data
requested would not violate privacy rights. "We're not asking
the identity of Americans, we simply want some subject matter
information with respect to these communications" he said at a
whitehouse briefing last Friday. Chances are very high that
Google will be forced to comply by the court, (then at least
Google can shift the blame). The result of all this should be
that more search users will learn search engines collect such
information.

 

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// -- ESSENTIAL NEWS -- //

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==> AdWords Desktop Application

http://blog.searchenginewatch.com/blog/060124-191719

Essentials: The desktop application will allow you to make
changes to your AdWords campaign offline. The software will then
synchronize with the service when you connect. Currently only
in the beta testing phase, the software is not widely available.
High volume advertisers, (especially agencies), have been invited
since late last year to beta test the application. The link to a
download is provided via email with a password if you've accepted
Non Disclosure terms with Google.

 

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Copyright 2006 Disa Johnson. All Rights Reserved.
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