----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- January 26, 2005 Issue #033 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- NEW DISCUSSION -- // "Not For Profit SEO" ~ Debra Mastaler // -- CONTINUING DISCUSSION -- // "First Amendment" ~ SearchReturn // -- ESSENTIAL NEWS -- // "AdWords Desktop Application" ----------------------------------------------------------------- // -- NEW DISCUSSION -- // ----------------------------------------------------------------- ==> TOPIC: NOT FOR PROFIT SEO From: Debra Mastaler Can anyone tell me if the engines allow non-profit organizations to participate in their PPC programs free of charge? If yes, can you point me to an URL for more info? Thanks in advance for the help! ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> TOPIC: FIRST AMENDMENT "The other search engines gave data to the government, though not necessarily everything that was asked. Statements reiterated that no private information was shared, and they generally related having a cooperative attitude with the DOJ. Why would Google not provide these records then?" From: SearchReturnAlthough the case was made last issue that Google would be concerned about waning profits from adult content advertising, they have another incentive to deny helping the DOJ's case for COPA enforcement. Regardless whether the governement is actually seeking personally identifiable information or not, the perception that Google is cooperating seems to be enough to goose Google users away from using the service. A poll published by the Ponemon Institute, (available via SearchEngineWatch), shows user loyalty is very sensitive to privacy issues. http://www.searchreturn.com/digest/refs033.shtml Perhaps users of Yahoo!, AOL and MSN have a higher tolerance than Google users when it comes to privacy concerns. They engage services at these portals, including full ecommerce transactions, where more personal information is required. Google is only now beginning to offer personalized services such as those typical of Internet Portals. The motivation behind them offering these services? Google wants to collect more data, adding more personal identifying detail, for improving their own Internet Portal experience for you. They want to target advertising better too. It was noted that not all the data the DOJ requested was actually handed over by the search engines that cooperated. This was because the request was broad and possibly naive in some ways. If the DOJ request was invasive to the privacy rights of Americans, the current domestic surveillance issue provoked a response by Senator Patrick Leahy, (member of the Judiciary Committee), to inquire about the specifics regarding what was asked and how the DOJ intends to use the information. http://leahy.senate.gov/press/200601/012506.html Attorney General Alberto Gonzales has publicly insisted the data requested would not violate privacy rights. "We're not asking the identity of Americans, we simply want some subject matter information with respect to these communications" he said at a whitehouse briefing last Friday. Chances are very high that Google will be forced to comply by the court, (then at least Google can shift the blame). The result of all this should be that more search users will learn search engines collect such information. ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> AdWords Desktop Application http://blog.searchenginewatch.com/blog/060124-191719 Essentials: The desktop application will allow you to make changes to your AdWords campaign offline. The software will then synchronize with the service when you connect. Currently only in the beta testing phase, the software is not widely available. High volume advertisers, (especially agencies), have been invited since late last year to beta test the application. The link to a download is provided via email with a password if you've accepted Non Disclosure terms with Google. ----------------------------------------------------------------- Got feedback?: http://www.searchreturn.com/feedback.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------