Handpicked Search Industry Headlines And Posts
Issue #031: v7ndotcom elursrebmem
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"Understanding Internet Search Technology"
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January 19, 2005 Issue #031
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"v7ndotcom elursrebmem"
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// -- ESSENTIAL NEWS -- //
"Search Marketshare Relatively Unchanged"
"Yahoo! Shortens Ad Length"
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==> TOPIC: v7ndotcom elursrebmem
Hello everyone,
Is the [v7ndotcom elursrebmem] competition just an exercise in
juvenile SEO? One might think so, considering the fact that the
term doesn't really exist in any language. The competitors are
going to spam using gibberish text completely without concern for
the part of the job that entails getting people to click a result
and engage the site afterwards. In actuality though, some folks
are doing interesting things with it.
The top ad in the Google SERP today has a title that reads:
You Have No Life
There is also the ubiquitous eBay ad offering:
Great Deals on v7ndotcom elursrebmem
We are talking about a term that did not exist before the
competition, so, already some interesting things are being found
out. Forums and blogs have sprung from out of nowhere. Those
aren't necessarily original ideas, but now these pages are going
into Google Base, and appearing in results that way. Apparently
Yahoo! is picking up more pages and providing faster results
than Google though. A single new term isn't really a scientific
experiment that proves Yahoo! is the faster indexer, but it tends
to follow our experience with SearchReturn discovery last July.
The eBay ad may help disclose a little about the backdoor
arrangement between Google and eBay. These auto-inserted ads are
likely published as soon as *any* new search term hits a preset
threshold without regard to the query; the only criteria being
search volume. We already know eBay publishes ads for [cadaver]
and other things, but to get auto-inserted on a term that never
previously existed at all reveals that it must be a threshold-
based deal.
Using a nonexistent term for the competition is similar to the
age old idea of reverse engineering search engine algorithms. In
the old days, we used terms that did not exist, and would A/B
test on-page techniques to discover ranking factors. It must be
where the idea came from. Now there is reportedly a $4,000 prize
for the winner. As hackers gain notoriety for pulling off stunts,
there is fame to be had here as well. Good luck!
Stay tuned.
-SearchReturn
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// -- ESSENTIAL NEWS -- //
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==> Search Marketshare Relatively Unchanged
http://blog.searchenginewatch.com/blog/060118-105244
Essentials: New numbers released by Nielsen NetRatings really
don't add up to much of a change in current search marketshare.
Among the top engines, Google is still out front when combined
with AOL, Earthlink and Netscape. Yahoo! comes in second place,
MSN third and then comes Ask when combined with MyWay and iWon.
Google 52.4%
Yahoo! 23.4%
MSN 11.4%
Ask 5.3%
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==> Yahoo! Shortens Ad Length
http://www.clickz.com/news/article.php/3577666
Essentials: The move will help advertisers standardize ad copy
across Yahoo! from other programs such as Google's. It also will
help Yahoo! display additional ads in the same relative space
through its network. The character count for descriptions has
traditionally been 190, and the new length is 70.
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