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Issue #030: Search Usability
----------------------------------------------------------------- SearchReturn Discussion List "Understanding Internet Search Technology" ----------------------------------------------------------------- Moderator: Published by: Disa Johnson SearchReturn http://www.searchreturn.com ----------------------------------------------------------------- January 17, 2005 Issue #030 ----------------------------------------------------------------- SEND POSTS: ----------------------------------------------------------------- Refer a friend: http://www.searchreturn.com/subscribe.shtml ----------------------------------------------------------------- .....IN THIS DIGEST..... // -- MODERATOR COMMENT -- // "Search Usability" ~ SearchReturn // -- CONTINUING DISCUSSION -- // "Negative Terms" ~ SearchReturn // -- ESSENTIAL NEWS -- // "Search Usability" ----------------------------------------------------------------- // -- MODERATOR COMMENT -- // ----------------------------------------------------------------- Hello everyone, You get only one chance to make a first impression. Benefit from what psychologists call the 'halo effect' after a positive first impression. We think Search Usability is important enough to get its own SearchReturn thread line. Today's Essential News item on Search Usability is a Nature study with key findings. Stay tuned. -SearchReturn ----------------------------------------------------------------- // -- CONTINUING DISCUSSION -- // ----------------------------------------------------------------- ==> TOPIC: NEGATIVE TERMS "Can you elaborate on what 'negative terms' are? How are they used and when are they effective?" Negative keywords are terms typically added to a keyword advertising campaign that stops your ad from showing. This is useful insofar as limiting your impressions on search activity that produces off target clicks that you wouldn't want to pay for. Your click-thru rate is also improved with engines that calculate your click-thru rate for ad rankings, so you can expect more targeted traffic, and pay lower costs for it. Stay tuned. -SearchReturn ----------------------------------------------------------------- // -- ESSENTIAL NEWS -- // ----------------------------------------------------------------- ==> Search Usability http://www.nature.com/news/2006/060109/full/060109-13.html Essentials: Surprisingly little time is required for a first impression about webpage quality. Far less time, in fact, than the scientists assumed would be the case. This study shows users can correctly assess website design quality using just a fraction of a second (50-milliseconds). Search engine visitors are pointed out as particularly important for making a positive first impression, because search users will navigate back to results when displeased. ----------------------------------------------------------------- Essential Headlines: http://www.searchreturn.com/newsworthy.shtml Archives: http://www.searchreturn.com/digest-archive.shtml Alternate formats: http://www.searchreturn.com/info-formats.shtml Manage Subscriptions: http://www.searchreturn.com/help/manage-subs.shtml Problems unsubscribing? Contact the postmaster: mailto:postmaster@searchreturn.com Information on how to sponsor this publication: http://www.searchreturn.com/help/advertise.shtml Published by SearchReturn http://www.searchreturn.com Website Membership: http://www.searchreturn.com/register.shtml The contents of the digest do not necessarily reflect the opinions of SearchReturn or Disa Johnson. SearchReturn and Disa Johnson make no warranties, either expressed or implied, about the truth or accuracy of the contents of the SearchReturn Digest. Copyright 2006 Disa Johnson. All Rights Reserved. -----------------------------------------------------------------